Product Management Test

Test your product management knowledge to become an even better product manager or product owner! Completing the test should take about five minutes of your time. Simply state how much you know about the topics below by clicking on the right numbers. 0 means that you don’t know the topic; 1 means that your knowledge is weak; 2 say that you somewhat know the topic; 3 means that you fully understand it.


  • 1 Vision and Leadership
    NoneWeakMediumStrong

    Do you know how to formulate an inspiring vision for a product? Can you set goals that people buy into?
    Do you know how to identify the stakeholders of your product? Do you know who to inform, to involve, and to empower?
    Do you know how to make effective decisions? Do you understand how to negotiate with the stakeholders and the development team?
    Can you effectively communicate where you want to take your product and how much progress you have achieved? Can you draw people in and get their buy-in?
  • 2 Product Lifecycle and Innovation
    NoneWeakMediumStrong

    Are you familiar with different innovation types? Do you know which type your product represents? Are you aware of their impact?
    Can you list the key lifecycle stages and describe a typical lifecycle curve?
    Can you describe the lifecycle stage's impact on the product goals, the pricing, and the marketing strategy?
    Can you state the key events in the life of a product together with its strategic inflection points?
    Do you know what a key performance indicator (KPI) is? Can you state the KPIs for your product?
  • 3 Product Strategy and Market Research
    NoneWeakMediumStrong

    Do you know how to segment the market? Can you describe different segmentation techniques?
    Do you know what a product strategy is and what its key elements are? Do you know how to describe it?
    Can you identify the key risks in you product strategy? Can you determine how to address them and choose the right research / validation techniques?
    Can you effectively gather and analyse feedback and data to understand if your product does a great job for the customers and the users? Do you know what a pivot is and when to pivot?
  • 4 Business Model and Financials
    NoneWeakMediumStrong

    Can you name the business benefits a product can provide? Can describe the primary business benefit of your product?
    Do you know what a business model is? Can you name common elements? Can you describe the business model of your product?
    Do you know what a business case is, what it should contain, and how to create it?
  • 5 Product Roadmapping
    NoneWeakMediumStrong

    Do you know what a product roadmap is? Can you name the key elements a roadmap should provide?
    Do you know when and how to review, adjust, and change your product roadmap? Do you know who to involve?
    Do you know what a go-to-market strategy is? Do you know how to capture it?
  • 6 UX and the Product Backlog
    NoneWeakMediumStrong

    Do you know what a persona is and what information a persona should capture? Do you know what a primary persona is?
    Can you describe how users interact with your product? Do you know how to capture its visual design? Can you write user stories? Do you know what non-functional requirements are?
    Do you know how you can prioritise product backlog items? Can you state different prioritisation techniques and explain when which is most appropriate?
    Do you understand how to validate your product including the user experience and the features? Do you know when to choose which technique?
    Do you know when and how to manage and update the product backlog to incorporate new insights?
  • This field is for validation purposes and should be left unchanged.