The GO Product Roadmap

Unlike traditional product roadmaps, the GO roadmap is goal-oriented (hence the name). Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders.

The GO product roadmap is designed for creating products with Lean Startup or Scrum. Use it to establish product goals, carry out release planning, and coordinate the development and launch of different products.