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The GO Product Roadmap

Unlike traditional product roadmaps, the GO roadmap is goal-oriented (hence the name). Goals or outcomes such as user acquisition, activation, and retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders.

The GO product roadmap is designed for creating products with Lean Startup or Scrum. Use it to establish product goals, carry out release planning, and coordinate the development and launch of different products.

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You can learn more about working with the The GO product roadmap by attending Roman’s Product Strategy and Roadmap training course.

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Roman’s book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age features the GO product roadmap, and it provides more information on how to effectively work with product roadmaps.

Read the Book More Information on Strategize


The following video provides an introduction to the GO product roadmap.


Read Roman’s articles related to the GO Product Roadmap to better understand how to use the tool.​

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