Roman Pichler is a leading product management expert specialised in digital products. He has 15 years experience in teaching product managers and product owners, and in helping companies improve their product management function. Roman is the author of Strategize and Agile Product Management with Scrum and he writes a popular blog for product professionals. To see how Roman can help you, please have a look at his training courses and onsite workshops, or contact him.
Roman’s product management courses help product managers and product owners acquire the knowledge they need to succeed in their job. Roman runs his classes as instructor-led workshops.
Roman’s product management tools help product managers, product owners, UX designers and business analysts create great products. For more information including templates and guidance on using the tools, please click on the the individual tool.
Discover Roman’s popular blog on agile product management. Benefit from his advice on topics such as the product owner role, product vision and product strategy, product roadmaps, personas, product backlog, and user stories.
Scaling the Product Owner Role
In theory, the product owner is one person. But in practice, managing a larger, complex product is usually a shared effort. But how can product ownership be split without resulting in decisions by committee and creating a weak or even inconsistent product? In this post, I discuss different techniques to help you scale the product owner role successfully and I explain when each technique should be applied.
What is a Digital Product?
As product managers and product owners, the products we look after are fundamental to our work: they shape our day-to-day activities and determine our responsibilities. We create a product strategy and product roadmap; we manage the product backlog and use minimum viable products and product increments. But what is a product? While this seems a trivial question, I have met a surprising number of organisations where people had a wrong or conflicting understanding of what a digital product is. This can cause confusion, lead to unclear roles and responsibilities, and result in applying the wrong product management practices. This post wants to help you reflect on what a product really is and how it differs from features, components, bundles, and the user experience.
How Minimum Viable Products & Features Helped Me Write My New Book
A minimum viable product (MVP) is often mistaken as the first general release of a product, the initial offering that is good enough to address the early market. But for most products, an MVP should be a much earlier and cruder version that acts as a learning device—a means to test a crucial assumption and make the right product decision. This post shows how I used MVPs and MVFs—minimum viable features—to write my latest book, Strategize.