Selected Product Management Tutorials

How to Create a Great Product Vision

The product vision can be a powerful tool to inspire and align the stakeholders and development team members. But not all visions I have seen were effective. In this video, I show you how to create a great vision for your product, a vision that is inspiring, shared, ethical, concise, ambitious, and enduring.

Length: 4:00

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What is a Product Strategy?

Find out what a product strategy is, what information it should provide, how you can maximise the chances that it will result in a successful product, and how you can keep it relevant and up to date.

Length: 5:23

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Product Manager vs. Product Owner: What's the Difference?

Learn about the differences and similarities between the product manager and the product owner role. Find out why the product owner role was introduced, how it is often misunderstood, and how the product owner in Scrum differs from the one in SAFe.

Length: 6:20

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Selected Talks and Interviews

Turning a Product Strategy into Action

A conversation on product strategy with Magnus Billgren and David Pereira on the Productbeats show in January 2023

Length: 23:25

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Collaborative Product Roadmapping

A conversation on product roadmaps with plenty of roadmapping tips, November 2022

Length: 48:43

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Agile Product Roadmaps

Online talk at Product Elevation in January 2022

Length: 39:17

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OKRs in Product Management

Online talk at ProductTank Stockholm in May 2021

Length: 21:41

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How to Lead in Product Management: Dealing with Difficult Stakeholders

Talk at INDUSTRY Europe Dublin in March 2020

Length: 23:21

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Product Management Tools and Templates

Introduction to my Product Strategy Model

In this video, I introduce the product strategy framework that I have developed and described in my book Strategize. I explain how the vision, product strategy, product roadmap, and product backlog relate, and how my two tools, the product vision board and GO product roadmap, help you capture strategic decisions.

Length: 8:30

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Product Vision Board

Introduction to the Product Vision Board with tips for capturing a compelling vision and effective product strategy.

Length: 6:59

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GO Product Roadmap

Introduction to the GO Product Roadmap with tips for creating an actionable, goal-oriented roadmap.

Length: 5:04

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Persona Template

Introduction to the Roman’s persona template with tips for creating effective user models.

Length: 14:57

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Product Canvas

Introduction to Roman’s Product Canvas with tips for creating UX-rich products.

Length: 14:56

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