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The Persona Template

Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps you create powerful personas that contain just the right information; and it is optimised for an agile way of working where starting with provisional personas is often the preferred approach.

The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.

Roman's Persona Template

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You can learn more about personas by attending Roman’s Product Strategy and Roadmap training course where you will learn what it takes to select and describe the right target group for your product.

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I discuss personas in my book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. While the discussion is brief, it shows you how you can use personas to develop a winning product strategy.

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You can find out more about the Persona Template by watching Roman’s video over in the video section of the site.


You can find more information on personas by reading articles on Roman’s Blog.

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