Product Strategy and Roadmap

Learn how to Create a Winning Product Strategy and Compelling Product Roadmap

This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog. You’ll have the opportunity to create a vision, strategy, and roadmap for your own product during the training thereby transferring theory into practice. Additionally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its members. The training is ideally suited for product professionals who want to develop their strategy-related skills and who work in an agile environment. Inspired by Roman’s book Strategize, it teaches his latest insights as well as new tools and techniques.

Roman teaches this course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A so that you can get your questions answered by him. You can find out more about Roman’s online training by visiting the Training FAQs.

If you would like this course to be taught for your company, please get in touch.

Upcoming Classes

November 14, 2023 13:00 - 18:00

November 15, 2023 13:00 - 18:00

November 16, 2023 13:00 - 17:30

Online , Time zone: GMT / UTC (GMT+0)

Ticket price: £1,100-£1,300 (plus VAT)

January 23, 2024 13:00 - 18:00

January 24, 2024 13:00 - 18:00

January 25, 2024 13:00 - 17:30

Online , Time zone: GMT / UTC (GMT+0)

Ticket price: £1,100-£1,300 (plus VAT)


Product Strategy Creation

Roman’s Product Strategy Model and the connection between product vision, strategy, roadmap, and backlog

Capturing an effective product strategy with the Product Vision Board

Getting the value proposition, market segmentation, and product differentiation right

Stakeholder collaboration and strategy creation

Understanding the relationship between business strategy, product portfolio strategy, and product strategy

Product Discovery and Strategy Validation

Product discovery vs. product delivery

Risk-driven strategy validation: process, people, and techniques

Identifying strategic risks using the four product success factors: desirability, viability, feasibility, and ethicality

Tips for planning and managing the validation work

Agile, Outcome-based Product Roadmaps

Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template

Determining the right roadmap content including product goals, dates, and high-level features

Connecting the product roadmap to the product strategy, the product backlog, and the release plan

Understanding cost and feasibility

KPIs and Strategy & Roadmap Reviews

Choosing the right KPIs and metrics to measure product performance

Using collaborative product strategy and roadmap workshops to review and adjust the two plans

Carrying out continuous product strategy work to respond to opportunities and threats early

Product Life Cycle and Product Strategy

Adopting the product strategy to achieve product-market fit (PMF)

Techniques to sustain growth including unbundling and product variants

Extending the product life cycle or using a mature product as a “cash cow”

Managing a declining product and planning its retirement

Product Portfolios and Platforms

Product portfolio management and the product portfolio matrix

Strategizing techniques for product portfolios and product lines

Taking advantage of software platforms

Creating effective product portfolio roadmaps

Product Strategy and Ownership

Ownership of and accountability of strategic product decisions: Who should be in charge of the product strategy and the roadmap?

Involving different product roles in strategic decisions when working on a large product or in a scaled environment

The role of senior managers in shaping strategic product decisions


A fantastic course with excellent tools to build on!

− Elise Morgan, Head of Product at Just Eat

I loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.

− Alex Williams, Senior Product Manager at Alcumus

Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains

I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Brilliant and inspiring training course. Exceptional online delivery!

− Imran Kadri, Senior Digital Services Manager at OCR

Prep Work

Please read the chapters Introduction, Product Strategy Foundations, and Product Roadmap Foundations in my book Strategize, 2nd ed. or listen to the audiobook.

Alternatively, read the articles My Product Strategy ModelSix Qualities of a Great Product VisionElements of an Effective Product Strategy, and 10 Tips for Creating an Agile Product Roadmap or listen to them on my podcast.

More Information

Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.

Is this Course Right for You?

This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.

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