This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog. You’ll have the opportunity to create a vision, strategy, and roadmap for your own product during the training thereby transferring theory into practice. Additionally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its members. The training is ideally suited for product professionals who want to develop their strategy-related skills and who work in an agile environment. Inspired by Roman’s book Strategize, it teaches his latest insights as well as new tools and techniques.
Roman teaches this course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A so that you can get your questions answered by him. You can find out more about Roman’s online training by visiting the Training FAQs.
If you would like this course to be taught for your company, please get in touch.
November 14, 2023 13:00 - 18:00
November 15, 2023 13:00 - 18:00
November 16, 2023 13:00 - 17:30
Online , Time zone: GMT / UTC (GMT+0)Roman’s Product Strategy Model and the connection between product vision, strategy, roadmap, and backlog
Capturing an effective product strategy with the Product Vision Board
Getting the value proposition, market segmentation, and product differentiation right
Stakeholder collaboration and strategy creation
Understanding the relationship between business strategy, product portfolio strategy, and product strategy
Product discovery vs. product delivery
Risk-driven strategy validation: process, people, and techniques
Identifying strategic risks using the four product success factors: desirability, viability, feasibility, and ethicality
Tips for planning and managing the validation work
Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template
Determining the right roadmap content including product goals, dates, and high-level features
Connecting the product roadmap to the product strategy, the product backlog, and the release plan
Understanding cost and feasibility
Choosing the right KPIs and metrics to measure product performance
Using collaborative product strategy and roadmap workshops to review and adjust the two plans
Carrying out continuous product strategy work to respond to opportunities and threats early
Adopting the product strategy to achieve product-market fit (PMF)
Techniques to sustain growth including unbundling and product variants
Extending the product life cycle or using a mature product as a “cash cow”
Managing a declining product and planning its retirement
Product portfolio management and the product portfolio matrix
Strategizing techniques for product portfolios and product lines
Taking advantage of software platforms
Creating effective product portfolio roadmaps
Ownership of and accountability of strategic product decisions: Who should be in charge of the product strategy and the roadmap?
Involving different product roles in strategic decisions when working on a large product or in a scaled environment
The role of senior managers in shaping strategic product decisions
A fantastic course with excellent tools to build on!
− Elise Morgan, Head of Product at Just EatI loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.
− Alex Williams, Senior Product Manager at AlcumusRoman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at WebgainsI really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHSBrilliant and inspiring training course. Exceptional online delivery!
− Imran Kadri, Senior Digital Services Manager at OCRPlease read the chapters Introduction, Product Strategy Foundations, and Product Roadmap Foundations in my book Strategize, 2nd ed. or listen to the audiobook.
Alternatively, read the articles My Product Strategy Model, Six Qualities of a Great Product Vision, Elements of an Effective Product Strategy, and 10 Tips for Creating an Agile Product Roadmap or listen to them on my podcast.
Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.
This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.
