Product Strategy and Roadmap

Learn how to Create a Winning Product Strategy and Compelling Product Roadmap

This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to develop, validate, and update a strategy across the product life cycle. You will learn how to build an outcome-based product roadmap, connect it to the product strategy, and keep it up to date. You’ll understand how the product strategy and the product roadmap support product discovery and help you determine the right product features. Finally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its member products.

The training is ideally suited for product professionals who want to get better at making strategic product decisions. Inspired by Roman’s book Strategize, it teaches his latest insights as well as new tools and techniques. Roman delivers this course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A. This will allow you to get your questions answered by him and benefit from his decade-long experience in helping others create effective product strategies and roadmaps. You will be able to transfer theory into practice during the course and create a vision, product strategy, and product roadmap for your own product.

Please see below for a detailed agenda and student testimonials. You can find out more about Roman’s training approach, payment options, and discounts by visiting the Training FAQs. If you would like this course to be taught for your company, please get in touch.

Upcoming Classes

January 23, 2024 13:00 - 18:00

January 24, 2024 13:00 - 18:00

January 25, 2024 13:00 - 17:30

Online , Time zone: GMT / UTC (GMT+0)

Ticket price: £1,100-£1,300 (plus VAT)

April 23, 2024 13:00 - 18:00

April 24, 2024 13:00 - 18:00

April 25, 2024 13:00 - 17:30

Online , Time zone: BST (GMT+1)

Ticket price: £1,100-£1,300 (plus VAT)


Product Strategy Creation

Roman’s Product Strategy Model and the connection between product vision, product strategy, product roadmap, and product backlog

Capturing an effective product strategy with the Product Vision Board

Getting the value proposition, market segmentation, and product differentiation right

Collaboratively creating a product strategy by engaging the stakeholders and the product team members

Determining who owns the product strategy and has the final say on strategic product decisions

Understanding the relationship between business strategy, product portfolio strategy, and product strategy

Market Discovery and Product Strategy Validation

Market discovery and the minimum upfront market research to create an initial, testable product strategy

Validating the strategy by following a risk-driven, iterative approach: maximising the chances that the strategy will result in a successful product

Identifying strategic risks using the four product success factors: desirability, viability, feasibility, and ethicality

Determining the right validation techniques and collecting the right data

Collaboratively validating the product strategy: involving key stakeholders and product team members

Tips for planning and managing the validation work

Agile, Outcome-based Product Roadmaps

Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template

Determining the right roadmap content including product goals, dates, and high-level features

Connecting the product roadmap to the product strategy, the product backlog, and the release plan

Understanding cost and feasibility

Product Strategy and its Connection to Product Discovery and Product Delivery

Using the outcomes on the product roadmap to connect the product strategy and the product backlog/user story map

Discovering the right product features and user experience (UX)

Using a release/delivery plan alongside a product roadmap

Estimating the development budget

KPIs and Product Strategy & Roadmap Reviews

Choosing the right key performance indicators (KPIs) to measure the value a product creates and understand if the strategy is working

Using collaborative product strategy and roadmap workshops to review and update the two plans

Establishing a continuous product strategy process to proactively respond to opportunities and threats

Product Life Cycle and the Evolution of the Product Strategy

Adopting the product strategy to achieve product-market fit (PMF)

Techniques to sustain growth including unbundling and product variants

Extending the product life cycle or using a mature product as a “cash cow”

Managing a declining product and planning its retirement

Product Portfolios and Platforms

Product portfolio management and the product portfolio matrix

Developing a product portfolio strategy

Taking advantage of software platforms

Creating effective product portfolio roadmaps


A fantastic course with excellent tools to build on!

− Elise Morgan, Head of Product at Just Eat

I loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.

− Alex Williams, Senior Product Manager at Alcumus

Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains

Roman’s course demystified the process of how to create a strategy. Previously, it felt quite opaque, but now I feel confident in creating my own strategy and roadmap.

− Jonathan Potton, Product Manager at Springer Nature

I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Brilliant and inspiring training course. Exceptional online delivery!

− Imran Kadri, Senior Digital Services Manager at OCR

Prep Work

To prepare for the training, please choose one of the following options.

Option 1: 📖 Read the chapters Introduction, Product Strategy Foundations, and Product Roadmap Foundations in my book Strategize, 2nd ed. or 🎧 listen to the audiobook.

Option 2: 📄 Read the articles My Product Strategy ModelSix Qualities of a Great Product VisionWhat Exactly is a Product Strategy?, and 10 Tips for Creating an Agile Product Roadmap or 🎧 listen to them on Roman’s podcast.

Option 3: 🎥 Watch the videos Introduction to My Product Strategy ModelHow to Create a Powerful Product VisionWhat is a Product Strategy?, and Supercharge Your Product Roadmap.

More Information

Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.

Is this Course Right for You?

This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.

Sign up for great new content from Roman

Hear about his latest product management work including new articles, videos, podcast episodes, and more.