Product Strategy and Roadmap

Create a Winning Product Strategy and Develop a Compelling Product Roadmap

This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products using practical tools and real-life examples. You will learn how to develop, validate, and update a strategy and evolve it across the product life cycle. You will understand how to build an outcome-based product roadmap, connect it to the product strategy, and keep it up to date. You’ll learn how the product strategy and the product roadmap support product discovery and help you determine the right product features. Finally, you will understand how to create an effective product portfolio strategy and manage a software platform.

The training is ideally suited for people who want to get better at making strategic product decisions. Inspired by Roman’s book Strategize, this course teaches his latest insights together with new content, tools, and techniques.

Roman delivers the course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A. This will allow you to get your questions answered by him and benefit from his decade-long experience in creating effective product strategies and roadmaps. You will be able to transfer theory into practice during the course and create a vision, product strategy, and product roadmap for your own product.

Please see below for a detailed agenda and student testimonials. You can find out more about Roman’s training approach, payment options, class size, and discounts by visiting the Training FAQs.

If you would like this course to be taught for your company or if you have any questions related to the course, please get in touch.

Upcoming Classes

September 24, 2024 13:00 - 18:00

September 25, 2024 13:00 - 18:00

September 26, 2024 13:00 - 17:30

Online , Time zone: BST (GMT+1)

Ticket price: £1,100-£1,250 (plus VAT)

December 10, 2024 13:00 - 18:00

December 11, 2024 13:00 - 18:00

December 12, 2024 13:00 - 17:30

Online , Time zone: GMT / UTC (GMT+0)

Ticket price: £1,100-£1,250 (plus VAT)


Creating an Inspiring Vision and Effective Product Strategy

Understand the relationship between product vision, product strategy, product roadmap, and product backlog using Roman’s Product Strategy Model.

Formulate an inspiring product vision and capture an effective product strategy with the Product Vision Board.

Get the value proposition, market segmentation, and product differentiation right.

Understand the relationship between business strategy, product portfolio strategy, and product strategy.

Validating the Product Strategy to Maximise Product Success

Apply a risk-driven, iterative approach to validate the strategy: Identifying the key risks using desirability, viability, feasibility, and ethicality.

Choose the right validation techniques and collect the right data.

Make the right decision: persevere, pivot, or kill.

Understand the connection between the business model and product strategy.

Tips for planning and managing the validation work.

Leveraging Adaptive, Outcome-based Product Roadmaps

Create actionable, outcome-based product roadmaps with the GO Product Roadmap template.

Discover the right roadmap content including product goals, metrics, dates/time frames, and high-level features.

Understand how OKRs and outcome-based roadmaps relate.

Align the product roadmap with the product strategy.

Determine cost and feasibility.

Using the Product Strategy and Roadmap to Guide Product Discovery and Product Delivery

Use the outcomes on the product roadmap to connect the product strategy and the product backlog/user story map.

Discover the right product features and user experience (UX).

Use a release/delivery plan alongside a product roadmap.

Establishing a Collaborative Strategizing and Roadmapping Approach

Techniques for collaboratively creating and validating a product strategy, building a roadmap, and reviewing and adapting the plans.

Engage the right stakeholders and development team members in the right way.

Understand who owns strategic product decisions, who has the final say on the product strategy and the product roadmap.

Using the Right Key Performance Indicators (KPIs)

Understand what key performance indicators (KPIs) are and how they are connected to the product strategy and roadmap.

Choose the right KPIs for a given product.

Tips for successfully using KPIs.

Reviewing and Adapting the Strategy and Roadmap

Schedule regular product strategy and roadmap reviews to ensure the plans are up to date.

Establish a continuous product strategizing process and proactively respond to opportunities and threats.

Tips for making time for the continuous strategizing work.

Evolving the Product Strategy across the Product Life Cycle

Adopt the product strategy to achieve product-market fit (PMF).

Sustain growth by using the right techniques including unbundling and product variants.

Extend the product life cycle or use a mature product as a “cash cow.”

Manage a declining product and plan its retirement.

Developing an Effective Product Portfolio Strategy

Use the Product Portfolio Matrix to analyse and proactively manage a group of products.

Create an effective product portfolio strategy with the Portfolio Vision Board.

Use the portfolio strategy to direct the individual product strategies.

Form a product portfolio team with a product portfolio manager who leads the portfolio management efforts.

Establish a portfolio management process with regular portfolio strategy reviews.

Successfully Managing Software Platforms

Understand the benefits and drawbacks platforms can offer.

Treat the platform as a product with its own strategy.

Harmonise the platform strategy and the strategies of its client products.

Tips for successfully creating and evolving software platforms.


A fantastic course with excellent tools to build on!

− Elise Morgan, Head of Product at Just Eat

I loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.

− Alex Williams, Senior Product Manager at Alcumus

Roman’s course demystified the process of how to create a strategy. Previously, it felt quite opaque, but now I feel confident in creating my own strategy and roadmap.

− Jonathan Potton, Product Manager at Springer Nature

Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains

I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Brilliant and inspiring training course. Exceptional online delivery!

− Imran Kadri, Senior Digital Services Manager at OCR

Prep Work

Attendees are asked to prepare for the training using one of the following three options:

Option 1: 📖 Read the chapters Introduction, Product Strategy Foundations, and Product Roadmap Foundations in my book Strategize, 2nd ed. or 🎧 listen to the audiobook.

Option 2: 📄 Read the articles My Product Strategy ModelSix Qualities of a Great Product VisionWhat Exactly is a Product Strategy?, and 10 Tips for Creating an Agile Product Roadmap or 🎧 listen to them on Roman’s podcast.

Option 3: 🎥 Watch the videos Introduction to My Product Strategy ModelHow to Create a Powerful Product VisionWhat is a Product Strategy?, and Supercharge Your Product Roadmap.

More Information

Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.

Is this Course Right for You?

This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.

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