Learn how to create a winning product strategy and compelling product roadmap
This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog. Additionally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its members. It’s ideally suited for product professionals who want to strengthen their strategic skills and who work in an agile environment.
Roman teaches his courses as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A. You can find more information about Roman’s online training approach by visiting the Training FAQs.
The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business strategy vs product strategy
Stakeholder collaboration and strategy creation
Product Discovery and Strategy Validation
Product discovery vs. development
Risk-driven strategy validation: process, people, and techniques
Tips for managing the validation work
Agile Product Roadmaps
Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template
Determining the right roadmap content including product goals, dates, and features
Connecting the product roadmap to the product strategy, the product backlog, and the release plan
Understanding cost and feasibility
KPIs and Strategy & Roadmap Reviews
Choosing the right KPIs and metrics to measure product performance
Using collaborative product strategy and roadmap workshops to review and adjust the two plans
Carrying out continuous product discovery and strategy work
Product Life Cycle and Product Strategy
Achieving product-market fit (PMF)
Sustaining product growth
Using a mature product as a “cash cow”
Managing a declining product
Product Portfolios and Platforms
Product portfolios, product lines, and product families
Product portfolio roadmaps
Balanced product portfolios
Product Strategy and Ownership
Ownership of and accountability of strategic product decisions: Who is in charge of the product strategy and the roadmap?
Involving different product roles in strategic decision when working on a large product or in a scaled environment
The role of stakeholders and line managers in shaping strategic product decisions
A fantastic course with excellent tools to build on!
− Elise Morgan, Head of Product at Just Eat
Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at Webgains
I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHS
Brilliant and inspiring training course. Exceptional online delivery!
− Imran Kadri, Senior Digital Services Manager at OCR
I attended Roman’s course years ago, and I still use his teachings whenever we are planning our strategy and products. I’ve had a copy of Strategize several times but my colleagues keep borrowing it! Surely the best testimonial you can get?
− David Gibson, Product Manager/Product Owner for DSP Operating Systems
Payment by Invoice
You can pay by invoice if payment by credit card and PayPal is not an option for you. Please note that we may have to add a small surcharge for payments by invoice, as these significantly increase our overhead. Please contact us if you want to pay by invoice or if you have any payment related questions or concerns.
Please read the chapters or the articles below. This will set you up for a good learning experience:
The chapters “Product Strategy Foundations” and “Product Roadmap Foundations” in Roman’s book Strategize or
For more information including discounts, class format and size, cancellation policy, please visit the Training FAQs.
Is this Course Right for You?
This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product teams who want to improve their ability to create effective product strategies and product roadmaps. You should have an understanding of key product management concepts and techniques and you should be familiar with an agile framework like Scrum. If you are not sure if the course is right for you, then please contact Roman.
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