Product Strategy and Roadmap

This training course teaches you how to create a winning product strategy and an actionable product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.

The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.

Upcoming Classes

November 27, 9:00 am - November 28, 4:30 pm London, United Kingdom

15 Hatfields, London


The waiting list is now full - thank you for your interest, and keep an eye out for future dates!

February 4, 2020, 9:00 am - February 5, 2020, 4:30 pm London, United Kingdom

15 Hatfields, London



Product Strategy Foundations

The elements of an effective product strategy and the Product Vision Board

Value proposition, market segmentation, and product differentiation

Business and product strategy

Product strategy ownership

Product Discovery and Strategy Validation

Product discovery and development

Strategy validation and user research techniques

Pivot, persevere, and minimum viable products (MVPs)

Product Life Cycle and Product Strategy

Lifecycle objectives and strategic options

Key performance indicators (KPIs) and product scorecard

Collaborative strategy reviews and updates

Agile Product Roadmaps

Benefits and common mistakes of product roadmaps

The product roadmap, the product backlog, and the release plan

Goal-oriented product roadmaps and the GO roadmap template

Selecting the right contents and choosing the right level of detail

Roadmap Planning and Roadmap Reviews

Balancing goals, dates, and cost

Product roadmap reviews and updates

Collaborative roadmapping workshops

Product Portfolio Management

Product portfolio strategy vs. product strategy

Applications and platforms

Portfolio roadmaps

Creating a balanced product portfolio


I recently took Roman’s course after completing his book Strategize. It was a great course that provided relevant examples in addition to the frameworks covered in the book. I would highly advise new and seasoned product managers to take this course.

− Jason McKenna, Director of Educational Strategy at Robomatter

Enjoyed the two days with Roman Pichler. My head is now full of product vision, roadmap, and lifecycle & portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a “must-attend” for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains



Product managers, product owners, marketers, entrepreneurs, and product executives.

Start and End Times

The course starts at 9:00 and finishes at 17:00 on the first day. It starts at 9:00 and finishes at 16:30 on the second day.

Format and Class Size

The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 25 attendees.

Prerequisites and Prep Work

As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we strongly recommend that you prepare by:


You can pay by credit card or by invoice.  If you have any questions, please contact


We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact to request a discount.

Is this course right for you?

This course is aimed at product managers, product owners, product executives, and others in charge of digital products or product teams. It assumes that you already have an understanding of key product management concepts and techniques.

If you are not sure if the course is right for you, take Roman’s Product Management Test or contact him.