Product Strategy and Roadmap

This training course teaches you how to create a winning product strategy and an actionable product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog, and how to manage a product portfolio and align the strategies and roadmaps of its members.

Roman teaches his courses as instructor-led workshops with a mix of lectures, discussions, and hands-on exercises. This includes his online classes, which are live, interactive, and engaging. They cover the same content and use the same exercises as their classroom counterparts. You can find more information about Roman’s online training including testimonials on the online training page.

Please note that due to the Coronavirus-related measures, we cannot guarantee that classroom-based courses can take place as planned, and we may have to change them to online events.

Upcoming Classes | Online and Classroom

July 15, 2020 2:00 pm - 5:30 pm

July 16, 2020 2:00 pm - 5:30 pm

July 22, 2022 2:00 pm - 5:30 pm

July 23, 2020 2:00 pm - 5:30 pm

Online , in English, Time zone: BST (GMT+1)

15Hatfields, South Bank, London SE1 8DJ, UK

October 13, 9:00 am - October 14, 4:30 pm London, United Kingdom



Product Strategy Foundations

The elements of an effective product strategy and the Product Vision Board

Value proposition, market segmentation, and product differentiation

Business strategy and product strategy

Product strategy ownership

Product Discovery and Strategy Validation

Product discovery and development

Strategy validation and market research techniques

Pivot, persevere, and minimum viable products (MVPs)

Product Life Cycle and Product Strategy

Lifecycle objectives and strategic options

Key performance indicators (KPIs) and product scorecard

Collaborative strategy reviews and updates

Agile Product Roadmaps

Benefits and common mistakes of product roadmaps

The product roadmap, the product backlog, and the release plan

Goal-oriented product roadmaps and the GO roadmap template

Selecting the right contents and choosing the right level of detail

Roadmap Planning and Roadmap Reviews

Balancing goals, dates, and cost

Product roadmap reviews and updates

Collaborative roadmapping workshops

Product Portfolio Management

Product portfolio strategy

Software platforms

Portfolio roadmaps

Balanced product portfolios


I recently took Roman’s online course after completing his book Strategize. It was a great course that provided relevant examples in addition to the frameworks covered in the book. I would highly advise new and seasoned product managers to take this course.

− Jason McKenna, Director of Educational Strategy at Robomatter

Enjoyed the two days with Roman Pichler. My head is now full of product vision, roadmap, and lifecycle & portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a “must-attend” for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains



Product managers, product owners, product heads, and entrepreneurs.

Start and End Times

Unless otherwise stated, both days start at 9:00. The first day ends at 17:00 and the second day at 16:30.

Format and Class Size

The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises, both online and in the classroom. Please dress casually. We aim to limit the class size to 25 attendees for classroom based classes and to 20 for online classes.

Prep Work

Please read the chapters or articles below. This will set you up for a good learning experience:

Additional Prep Work for Online Classes

To participate in an online class, you will need a computer with a webcam and a microphone, preferably a device with a large enough screen, like a laptop or tablet, as well as a stable Internet connection. Please familiarise yourself with the tools we will be using, Zoom, Trello, and Google Docs prior to the training course. You will have to be able to join a Zoom meeting, use the chat feature, and mute and unmute yourself; you will have to be able to add cards to a Trello board, adjust them, and move them between columns; and you will have to be able to save a new version of a shared Google doc, edit it, and share it with the instructor.


You can pay by credit card or by invoice.  If you have any questions, please contact


We offer a 50% discount on the regular price to charities and early stage startups, or if you are currently unemployed or facing financial hardship. Please contact to request a discount.

Is this course right for you?

This course is aimed at product managers, product owners, product executives, and others in charge of digital products or product teams. It assumes that you already have an understanding of key product management concepts and techniques.

If you are not sure if the course is right for you, take Roman’s Product Management Test or contact him.

Skill up with Roman's Live & Engaging Online Training

Find Out More