This training course teaches you how to create a winning product strategy and an actionable product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.
The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.
The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business and product strategy
Product strategy ownership
Product discovery and development
Strategy validation and user research techniques
Pivot, persevere, and minimum viable products (MVPs)
Lifecycle objectives and strategic options
Key performance indicators (KPIs) and product scorecard
Collaborative strategy reviews and updates
Benefits and common mistakes of product roadmaps
The product roadmap, the product backlog, and the release plan
Goal-oriented product roadmaps and the GO roadmap template
Selecting the right contents and choosing the right level of detail
Balancing goals, dates, and cost
Product roadmap reviews and updates
Collaborative roadmapping workshops
Product portfolio strategy vs. product strategy
Applications and platforms
Creating a balanced product portfolio
I recently took Roman’s course after completing his book Strategize. It was a great course that provided relevant examples in addition to the frameworks covered in the book. I would highly advise new and seasoned product managers to take this course.− Jason McKenna, Director of Educational Strategy at Robomatter
Product managers, product owners, marketers, entrepreneurs, and product executives.
The course starts at 9:00 and finishes at 17:00 on the first day. It starts at 9:00 and finishes at 16:30 on the second day.
The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 25 attendees.
As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we strongly recommend that you prepare by:
You can pay by credit card or by invoice. If you have any questions, please contact email@example.com.
We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact firstname.lastname@example.org to request a discount.
This course is aimed at product managers, product owners, product executives, and others in charge of digital products or product teams. It assumes that you already have an understanding of key product management concepts and techniques.