Product Strategy and Roadmap
Learn how to Create a Winning Product Strategy and Compelling Product Roadmap
This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog. You’ll have the opportunity to create a vision, strategy, and roadmap for your own product during the training thereby transferring theory into practice. Additionally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its members. The training is ideally suited for product professionals who want to develop their strategy-related skills and who work in an agile environment.
Roman teaches this course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A so that you can get your questions answered by him. You can find out more about Roman’s online training by visiting the Training FAQs.
If you would like this course to be taught for your company, please get in touch.
June 20, 2023 13:00 - 18:00
June 21, 2023 13:00 - 18:00
June 22, 2023 13:00 - 17:30
Time zone: BST (GMT+1)
To join the waiting list, please contact firstname.lastname@example.org
September 12, 2023 13:00 - 18:00
September 13, 2023 13:00 - 18:00
September 14, 2023 13:00 - 17:30
Time zone: GMT / UTC (GMT+0)
November 14, 2023 13:00 - 18:00
November 15, 2023 13:00 - 18:00
November 16, 2023 13:00 - 17:30
Time zone: GMT / UTC (GMT+0)
Product Strategy Creation
The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business strategy vs product strategy
Stakeholder collaboration and strategy creation
Product Discovery and Strategy Validation
Product discovery vs. development
Risk-driven strategy validation: process, people, and techniques
Tips for managing the validation work
Agile Product Roadmaps
Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template
Determining the right roadmap content including product goals, dates, and features
Connecting the product roadmap to the product strategy, the product backlog, and the release plan
Understanding cost and feasibility
KPIs and Strategy & Roadmap Reviews
Choosing the right KPIs and metrics to measure product performance
Using collaborative product strategy and roadmap workshops to review and adjust the two plans
Carrying out continuous product discovery and strategy work
Product Life Cycle and Product Strategy
Achieving product-market fit (PMF)
Sustaining product growth
Using a mature product as a “cash cow”
Managing a declining product
Product Portfolios and Platforms
Strategizing and roadmapping techniques for product portfolios and product lines
Taking advantage of software platforms
Creating effective product portfolio roadmaps
Product Strategy and Ownership
Ownership of and accountability of strategic product decisions: Who is in charge of the product strategy and the roadmap?
Involving different product roles in strategic decision when working on a large product or in a scaled environment
The role of stakeholders and line managers in shaping strategic product decisions
A fantastic course with excellent tools to build on!
− Elise Morgan, Head of Product at Just Eat
I loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.
− Alex Williams, Senior Product Manager at Alcumus
Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at Webgains
I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHS
Brilliant and inspiring training course. Exceptional online delivery!
− Imran Kadri, Senior Digital Services Manager at OCR
Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.
Is this Course Right for You?
This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.