Product Strategy and Roadmap
Learn how to Create a Winning Product Strategy and Compelling Product Roadmap
This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to develop, validate, and update a strategy across the product life cycle. You will learn how to build an outcome-based product roadmap, connect it to the product strategy, and keep it up to date. You’ll understand how the product strategy and the product roadmap support product discovery and help you determine the right product features. Finally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its member products.
The training is ideally suited for product professionals who want to get better at making strategic product decisions. Inspired by Roman’s book Strategize, it teaches his latest insights as well as new tools and techniques. Roman delivers this course as instructor-led workshops with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A. This will allow you to get your questions answered by him and benefit from his decade-long experience in helping others create effective product strategies and roadmaps. You will be able to transfer theory into practice during the course and create a vision, product strategy, and product roadmap for your own product.
Please see below for a detailed agenda and student testimonials. You can find out more about Roman’s training approach, payment options, and discounts by visiting the Training FAQs. If you would like this course to be taught for your company, please get in touch.
January 23, 2024 13:00 - 18:00
January 24, 2024 13:00 - 18:00
January 25, 2024 13:00 - 17:30
Time zone: GMT / UTC (GMT+0)
April 23, 2024 13:00 - 18:00
April 24, 2024 13:00 - 18:00
April 25, 2024 13:00 - 17:30
Time zone: BST (GMT+1)
Product Strategy Creation
Roman’s Product Strategy Model and the connection between product vision, product strategy, product roadmap, and product backlog
Capturing an effective product strategy with the Product Vision Board
Getting the value proposition, market segmentation, and product differentiation right
Collaboratively creating a product strategy by engaging the stakeholders and the product team members
Determining who owns the product strategy and has the final say on strategic product decisions
Understanding the relationship between business strategy, product portfolio strategy, and product strategy
Market Discovery and Product Strategy Validation
Market discovery and the minimum upfront market research to create an initial, testable product strategy
Validating the strategy by following a risk-driven, iterative approach: maximising the chances that the strategy will result in a successful product
Identifying strategic risks using the four product success factors: desirability, viability, feasibility, and ethicality
Determining the right validation techniques and collecting the right data
Collaboratively validating the product strategy: involving key stakeholders and product team members
Tips for planning and managing the validation work
Agile, Outcome-based Product Roadmaps
Creating actionable, outcome-based product roadmaps: Leveraging goal-oriented roadmaps and the GO roadmap template
Determining the right roadmap content including product goals, dates, and high-level features
Connecting the product roadmap to the product strategy, the product backlog, and the release plan
Understanding cost and feasibility
Product Strategy and its Connection to Product Discovery and Product Delivery
Using the outcomes on the product roadmap to connect the product strategy and the product backlog/user story map
Discovering the right product features and user experience (UX)
Using a release/delivery plan alongside a product roadmap
Estimating the development budget
KPIs and Product Strategy & Roadmap Reviews
Choosing the right key performance indicators (KPIs) to measure the value a product creates and understand if the strategy is working
Using collaborative product strategy and roadmap workshops to review and update the two plans
Establishing a continuous product strategy process to proactively respond to opportunities and threats
Product Life Cycle and the Evolution of the Product Strategy
Adopting the product strategy to achieve product-market fit (PMF)
Techniques to sustain growth including unbundling and product variants
Extending the product life cycle or using a mature product as a “cash cow”
Managing a declining product and planning its retirement
Product Portfolios and Platforms
Product portfolio management and the product portfolio matrix
Developing a product portfolio strategy
Taking advantage of software platforms
Creating effective product portfolio roadmaps
A fantastic course with excellent tools to build on!
− Elise Morgan, Head of Product at Just Eat
I loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.
− Alex Williams, Senior Product Manager at Alcumus
Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at Webgains
Roman’s course demystified the process of how to create a strategy. Previously, it felt quite opaque, but now I feel confident in creating my own strategy and roadmap.
− Jonathan Potton, Product Manager at Springer Nature
I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHS
Brilliant and inspiring training course. Exceptional online delivery!
− Imran Kadri, Senior Digital Services Manager at OCR
To prepare for the training, please choose one of the following options.
Option 1: 📖 Read the chapters Introduction, Product Strategy Foundations, and Product Roadmap Foundations in my book Strategize, 2nd ed. or 🎧 listen to the audiobook.
Option 2: 📄 Read the articles My Product Strategy Model, Six Qualities of a Great Product Vision, What Exactly is a Product Strategy?, and 10 Tips for Creating an Agile Product Roadmap or 🎧 listen to them on Roman’s podcast.
Option 3: 🎥 Watch the videos Introduction to My Product Strategy Model, How to Create a Powerful Product Vision, What is a Product Strategy?, and Supercharge Your Product Roadmap.
Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.
Is this Course Right for You?
This course is aimed at product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.