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The Product Vision Board

Helps you describe, visualise, and validate your product vision and strategy. It captures the target group, user needs, key product features, and business goals.

The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels.

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Training Course

You can learn more about working with the Product Vision Board by attending Roman’s Product Strategy and Roadmap training course.

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Roman’s book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age features the Product Vision Board and explains how you can use it to capture and validate your product strategy. Buy the book on Amazon. ​

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Online Tutorial

This video explains step-by-step how you can use can use the Product Vision Board.


Read Roman’s articles on the Product Vision Board, vision setting, strategy creation, validation, and development to better understand how to use the vision board.​

Read the Articles