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The Product Vision Board

Helps you describe, visualise, and validate your product vision and product strategy. It captures the target group, needs, key features, and business goals. It comes with a handy checklist to help you effectively apply the tool.

The extended board contains additional business model elements including competitors, revenue sources, cost factors, and channels.

The Product Vision Board

Learn how to work with the tool


You can learn more about working with the Product Vision Board, setting an inspiring vision, and creating an effective product strategy by attending Roman’s Product Strategy and Roadmap training course.

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Roman’s book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age features the Product Vision Board and explains how you can use it to capture and validate your product strategy.

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Read Roman’s articles on product vision and strategy to understand how you can apply the Product Vision Board.​

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