About Roman

Roman Pichler is a leading product management expert specialised in product strategy, leadership, and agility. He has advised product leaders and taught product managers and product owners for more than 15 years. He has pioneered agile product management practices, and he has developed a range of models, methods, and tools to help product people take full advantage of an agile way of working.

Roman shares his knowledge through his training courses, his four books, his popular blog, podcast, and talks, and his product management tools, including his widely used product vision board and GO product roadmap.

When he’s not busy with work, Roman enjoys spending time with his family, cycling in the Chiltern hills, playing the tenor saxophone, and helping with family events at Amaravati Buddhist monastery. Roman is based in Wendover, near London in the UK.

​To discuss how Roman can help you, please fill in the contact form or email him.​

Selected Clients

Logos of Roman's Clients

Client Feedback

John Elliott

Head of Technology (Commercial & Supply Chain) at Sainsbury's

What an awesome day with the one and only Roman Pichler discussing all things product! Plenty of inspiration, insight, and ideas.

Marcus Dimbleby

Head of Agile at Lloyds

The excellent Roman Pichler came to Lloyds banking Group for a workshop on product management. Fantastic to get such a high level of expertise and professionalism. Hugely insightful for the next major business transformation.

Paula Davis

Director, Compliance Programme Operations

Roman has tremendous knowledge of product strategy and management and recently delivered a highly engaging and interactive product strategy workshop for us to a group that comes from a range of backgrounds and disciplines. He was able to get us all on the same page and provide us with some extremely practical tools and tactics for driving our product strategy forward.

More About Roman

The following interview provides an overview of Roman’s background and thinking. For more information, please refer to Roman’s LinkedIn page.

Why did you start your journey in agile product management?

Roman: When I began working with product managers in 2001 while introducing Extreme Programming at a healthcare company, product and agile seemed worlds apart. The product management practices I encountered were old-school and waterfall. I had a similar experience when I taught Scrum to product managers in the telco space in 2004. Back then I thought that product management would have to be reinvented to take full advantage of an agile way of working. Luckily, this turned out to be unnecessary. But the profession has tremendously changed over the last fifteen years influenced by agile frameworks like Scrum as well as other approaches including User-centered Design, Lean Startup, and Business Model Generation.

What inspired you to write books?

Roman: Writing a book helps me reflect on my experience and consolidate my knowledge. At the same time, I hope that the readers will benefit from the contents! Before I started working on my book Strategize, or example, I felt that many product people lacked guidance on product strategy, and that there weren’t many books available that focused on strategy and roadmaps for digital products and agile teams.

I really enjoy the creative act of writing. Working on a book can be challenging, though, just like brining digital products to life. There are difficult moments and setbacks such as slow progress, doubts, difficult feedback on an early draft, to name just a few. But these are great opportunities to learn and grow as a writer, product expert, and individual.

What is the current state of agile product management?

Roman: I see a mixed picture: While agile product management has tremendously benefited some businesses, not all companies have been able to make the necessary changes to establish the new way of working. In the worst case, project managers are rebranded as product owners, groups of people are called squads, and there are now chapters and tribes. But when you take a closer look, little has changed: The product people are not fully empowered and don’t always have the skills required; the organisation is still largely project-driven; and the teams are not cohesive, self-managing units but collections of individuals. So there is still plenty of work to do!

Meet the Team

Melissa Pichler Design, content & photography
Caterina Sanders Training & Admin Support
Cindy Turrietta Internet Marketing
Matt Rose Web Design & Development at Big Friendly Geek