The Minimal Marketable Product
Innovate successfully by creating a minimal marketable product, a product with just the right features. This allows you to launch quicker, reduce time-to-market, and start earning money sooner.
Innovate successfully by creating a minimal marketable product, a product with just the right features. This allows you to launch quicker, reduce time-to-market, and start earning money sooner.
The vision plays an important role in bringing a new product to life: It acts as the overarching goal guiding everyone involved in the development effort. Equally important is the product strategy, the path chosen to attain the vision. Without a shared vision and an effective strategy, people are likely to pull in different directions, and the chances of creating a successful product are slim. While vision and strategy are key, describing them can be challenging. This post introduces the Product Vision Board, a tool that helps you capture the vision and product strategy.
Find out how agile product management differs from traditional approaches. This post summarises the key differences between old-school and agile product management.
Being able to envision what a new product or the next product version should look like and do is essential for getting there. This post discusses creating a vision and product strategy and iteratively validating the strategy to align everyone involved in the development effort and to maximise your chances of creating a successful product.