Making the right strategic decisions is crucial to achieve product success. If it’s not clear, for example, what a product’s value proposition is and what its stand-out features are, then it will be difficult to create the desired business value. But I find that many product teams do not use a systematic approach to create and evolve a product strategy. To put it differently, they lack a product strategy model. In this podcast episode, I describe the model that I have developed.
Key performance indicators (KPIs) are metrics that measure how well your product is doing. As useful as they are to proactively manage a product, they are not always effectively applied. In this article, I discuss six common KPI mistakes. I explain how you can overcome them and leverage key performance indicators to maximise the value your product creates.
Key performance indicators (KPIs) are metrics that measure how well your product is doing. As useful as they are to proactively manage a product, they are not always effectively applied. In this podcast episode, I discuss six common KPI mistakes. I explain how you can overcome them and leverage key performance indicators to maximise the value your product creates.
A key challenge of working with KPIs is to select the right indicators: There are so many different metrics to choose from including daily active users, net promoter score, and profit, to name just a few. What’s more, senior managers and stakeholders can have strong views on which indicators should be used. This article helps you select the metrics that really matter and are truly helpful for your product.
Product key performance indicators, or KPIs for short, are metrics that measure the performance of a product. They help you understand if the product is creating the desired value. Without KPIs, you end up guessing how your product is doing. But choosing the right indicators is not always straightforward, and I have seen many product people struggle with it. This post shares my tips on how to select those KPIs that really help you understand how your product is doing.
