Product Vision and Strategy

Product Ethics

Digital products can have a significant impact on the users–from saving lives to exposing people to harmful content, encouraging unhealthy habits, and contributing to climate change. It is therefore important that we take responsibility for the ramifications of our products and make ethically sound product decisions. This article offers five guidelines to put product ethics in practice and create products that truly benefit their users.

A Strategy Map

Without an effective strategy, it’s hard to achieve product success. But what does strategy entail? And which tools are best suited for making strategic decisions? This article offers my answers and introduces a strategy map–a guide to the strategic decisions required to make and keep products successful.

Tips for Rewriting a Digital Product

Rewriting an existing product is often a cost and technology-centric exercise that can feel like a joyless necessity. But instead of replacing like-for-like and providing a carbon-copy of the old product, you should see the rewriting effort as an opportunity to innovate, to create more value for the users and the business, as I explain in this article.

Technical Debt and Product Success

Similar to a company experiencing financial debt, products can incur “technical debt”: This happens when wrong or suboptimal architecture, technology, and coding decisions are taken. Consequently, the architecture may not be as loosely coupled as it should be, and the code may be messy rather than clean. This article explains why product people should care about technical debt and it offers strategies for addressing it.

Establishing an Effective Product Strategy Process

Developing a successful product is not down to luck or trying hard enough. Instead, product success starts with making the right strategic decisions. But as product people, we are often so preoccupied with the tactics—be it dealing with an urgent support request or writing new user stories—that we sometimes no longer see the wood for the trees. In the worst case, we neglect the strategic work and end up with an unsuccessful product. To avoid this pitfall, you should establish an effective product strategy process, as I discuss in this article.

Strategic Options for Mature Products

Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow.

Why Product People Should Care About Business Strategy

As product people, we can be very fond of the products we manage. While it’s good to care about them, we must not forget that they are a means to an end: Products only exist to create value for their users and the business. It is therefore important that your product helps your company move forward and supports the overall business strategy, as I discuss in this article.

Product Discovery Tips

Product discovery refers to the activities required to determine if and why a product should be developed. Carrying out this work makes it more likely to create a product users actually want and need. In this article, I share my recommendations to help you reflect on and improve your product discovery work.

Choosing the Right Planning Horizon for Your Product

As product manager and product owners, we need to forecast the likely development of our products. This creates a shared understanding of the benefits and features a product will provide thereby aligning the development team and stakeholders. But which timeframes and planning horizons should we take into account? And how far into the future should we look? Read on to find out my recommendations.

The Product Portfolio Matrix

The product portfolio matrix is a handy tool that helps you make the right product portfolio decisions. This post explains how you can effectively apply it to manage a portfolio of digital products.