Product Strategy and Roadmap Workshop

Understand the relationship between business strategy, product vision, product strategy, product roadmap, and product backlog using Roman’s Strategy Stack and Product Strategy Model.

Formulate an inspiring product vision and capture an effective product strategy with the Product Vision Board.

Get the value proposition, market segmentation, and product differentiation right.

Understand the relationship between business strategy, product portfolio strategy, and product strategy.

Learn who needs to be involved in creating a product strategy.

Know how AI can assist you in crafting an effective strategy.

Apply a risk-driven, iterative approach to validate the strategy: Identifying the key risks using desirability, viability, feasibility, and ethicality.

Learn how AI can help you validate strategic decisions.

Select the appropriate validation techniques and tools.

Make the right decision: persevere, pivot, or kill.

Understand how the product can be monetised and the connection between product strategy, business model, and business case.

Learn how you can plan and manage the validation work.

Create actionable, outcome-based product roadmaps with the GO Product Roadmap template.

Discover the right roadmap content, including product goals, metrics, dates/time frames, and high-level features.

Understand how OKRs and outcome-based roadmaps relate.

Align the product roadmap with the product strategy.

Determine cost and feasibility.

Use the outcomes on the product roadmap to connect the product strategy and the product backlog/user story map.

Discover the right product features and user experience (UX).

Use a release/delivery plan alongside a product roadmap.

Techniques for collaboratively creating and validating a product strategy, building a roadmap, and reviewing and adapting the plans.

Engage the right stakeholders and development team members in the right way to leverage their expertise, secure buy-in, and create alignment.

Understand who owns strategic product decisions, who has the final say on the product strategy and the product roadmap.

Use data to drive alignment and build consensus.

Understand what key performance indicators (KPIs) are and how they are connected to the product strategy and roadmap.

Choose the right KPIs for a given product.

Use the KPIs to determine if the product strategy is working or needs to be changed.

Schedule regular product strategy and roadmap reviews to ensure the plans are up to date.

Establish a continuous product strategizing process and proactively respond to opportunities and threats.

Understand how AI can help you monitor product performance, analyse trends, and mine competitor data to proactively adapt your strategy.

Tips for making time for the continuous strategizing work.

Adopt the product strategy to achieve product-market fit (PMF).

Sustain growth by using the right techniques including unbundling and product variants.

Extend the product life cycle or use a mature product as a “cash cow.”

Manage a declining product and plan its retirement.

Use the Product Portfolio Matrix to analyse and proactively manage a group of products.

Create an effective product portfolio strategy with the Portfolio Vision Board.

Use the portfolio strategy to direct the individual product strategies.

Develop a portfolio roadmap using the GO Portfolio Roadmap to align the product roadmaps.

Form a product portfolio team with a product portfolio manager who leads the portfolio management efforts.

Establish a portfolio management process with regular portfolio strategy reviews.

Understand the benefits and drawbacks platforms can offer.

Treat the platform as a product with its own strategy.

Harmonise the platform strategy and the strategies of its client products.

Tips for successfully creating and evolving software platforms.

Roman’s online workshop is live, interactive, friendly, and engaging. Think of it as an instructor-led remote workshop with the appropriate mixture of lectures, group and individual exercises, and Q&As so that you can get your questions answered by Roman. Additionally, you’ll be able to try out the techniques and tools covered and apply them to your own products in the form of hands-on exercises. The workshop contents are developed and exclusively used by Roman, and he teaches all classes himself.

But see for yourself:

Here is what the attendees say:

• The online delivery of the workshop was excellent. I was concerned that it may not quite give the same interaction with the trainer as classroom-based training, but it absolutely did. Roman used the online tools extremely well. Tom Brian, Product Owner at Petrofac
• Kudos to Roman for delivering a fantastic, engaging, and interactive online workshop course. Nhung Nguyen, Product Manager at Eurail & Interrail
• We got the same out of the workshop training as if we had been all in the same room. I really like Roman’s on-the-fly PowerPoint presentation. Kristina Underwood, Product Owner at HiHi

We limit the number of employees from the same company to four attendees per workshop. This ensures a balanced class, and it avoids specific challenges of one company dominating the discussions.

You will need a computer with a webcam and a microphone, preferably a device with a large enough screen, like a laptop or tablet, and a stable Internet connection.

Additionally, you will have to be able to use Zoom, Miro, and Google Docs. This includes the following:

• Join a Zoom meeting, use the chat, mute and unmute yourself, and use reactions.
• Add cards to a Miro board and edit them.
• Access a shared Google doc, save a new version, edit it, and share it with Roman.

Carrying out the recommended prep work will help you reflect on your understanding of the subjects covered and familiarise yourself with Roman’s teachings. This will make it easier for you to participate in the exercises, and it will give you a better learning experience. You can find the prep work on the individual workshop pages.

You will receive a PDF document that contains the slides Roman shows in class, screenshots of all the artefacts created in the group exercises, as well as references and links to books and articles. We share the document after the workshop has taken place, usually on the next day.

Roman’s classes are limited to 15 attendees. This ensures that they are small enough to answer specific questions and big enough to have a sufficiently diverse group and engaging discussions.

When you have joined the waitlist of one of our workshop, we will email you as soon as we receive a cancellation, along with everyone else on the list. We then offer the place on a first come, first served basis.

It is unfortunately hard to know if and when someone will cancel. But if you sign up for the next available workshop, we will rebook you free of charge if we can offer you a place on the fully booked one.

If you would like to join a waitlist, please get in touch and tell us which workshop you are interested in.

Yes, Roman offers company-specific workshop. If you are interested in having Roman teach one of his workshop for your organisation, please get in touch.

Roman started teaching his Product Strategy and Roadmap workshop as a public workshop in 2014 and his Product Leadership training in 2016. Both workshop have significantly changed over the years, and Roman regularly updates the training materials and exercises to incorporate his latest insights. For example, the latest edition of his strategy course covers how AI can help product managers make effective strategic decisions.

Yes, you can pay by invoice if payment by credit card and PayPal is not an option for you. To do so, please contact us and tell us which workshop you want to attend and how many places you want to book.

Please note that a place is guaranteed when the invoice has been settled, and the attendee has registered for the workshop using the code we will provide. Additionally, we may have to add a small surcharge for payments by invoice, as these significantly increase our overhead.

If we receive your notification at least four weeks before the start of the course, we will offer you a full refund for the workshop ticket.

Please contact us if you want to cancel your ticket or if you have any questions or concerns about your booking.

We offer the following discounts on the regular ticket price:

• Group: 15% discount when three or more tickets are purchased together.
• Startup: up to 50% discount for early-stage startups (no older than two years and no more than 20 employees).
• Charity: up to 50% discount for registered charities that directly improve people’s lives or the environment/the planet.
• Hardship: up to 50% discount for anybody who is unemployed or experiences financial difficulties.

If you would like to request a discount or if you have any discount-related questions, then please get in touch.

You can transfer your booking to the same workshop on an alternative date if you notify us by email no later than four weeks before the start of the workshop.

To change your booking, please contact us.

Yes, you can buy a voucher to attend Roman’s workshop. Please contact us and tell us which training course(s) you are interested in and how many places you need.

You can transfer your ticket to another person if you notify us by email no later than four weeks before the start of the workshop.

If you would like to pass on your ticket to someone else, please contact us.