This training course teaches you how to create a winning product strategy and an actionable product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.
The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.
As long as the COVID-19 lockdown lasts in the UK, the product strategy and roadmap courses are taking place as live, online classes. Roman is very experienced in teaching engaging, interactive online training courses. What’s more, his online classes use the same contents and exercises as his classroom-based ones. Here is the feedback from the participants in Roman’s last public online class:
The online delivery of the course was excellent. I was concerned that it may not quite give the same interaction with the trainer, but it absolutely did. Roman used the online tools extremely well. Tom Brian, Product Owner
It was great not having to travel for a course for a change! Despite being online, I still felt that we got the same out of it as if we had we been all in the same room. I really like Roman’s on-the-fly PowerPoint presentation. Kristina Underwood, Product Owner
I was initially concerned about this being an online only event, however Roman’s presenting and the overall organisation meant that this was a very engaging event. Andrew Halstead, Product Owner
The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business strategy and product strategy
Product strategy ownership
Product Discovery and Strategy Validation
Product discovery and development
Strategy validation and market research techniques
Pivot, persevere, and minimum viable products (MVPs)
Product Life Cycle and Product Strategy
Lifecycle objectives and strategic options
Key performance indicators (KPIs) and product scorecard
Collaborative strategy reviews and updates
Agile Product Roadmaps
Benefits and common mistakes of product roadmaps
The product roadmap, the product backlog, and the release plan
Goal-oriented product roadmaps and the GO roadmap template
Selecting the right contents and choosing the right level of detail
Roadmap Planning and Roadmap Reviews
Balancing goals, dates, and cost
Product roadmap reviews and updates
Collaborative roadmapping workshops
Product Portfolio Management
Product portfolio strategy
Balanced product portfolios
I recently took Roman’s online course after completing his book Strategize. It was a great course that provided relevant examples in addition to the frameworks covered in the book. I would highly advise new and seasoned product managers to take this course.
− Jason McKenna, Director of Educational Strategy at Robomatter
Enjoyed the two days with Roman Pichler. My head is now full of product vision, roadmap, and lifecycle & portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHS
Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a “must-attend” for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at Webgains
Product managers, product owners, product heads, and entrepreneurs.
Start and End Times
The course starts at 9:00 and finishes at 17:00 on the first day. It starts at 9:00 and finishes at 16:30 on the second day.
Format and Class Size
The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises, both online and in the classroom. Please dress casually. We aim to limit the class size to 25 attendees.
Prerequisites and Prep Work
As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we recommend that you prepare by:
Reading the chapters “Product Strategy Foundations” and “Product Roadmap Foundations” in Roman’s book Strategize or
To participate in an online class, you will need a computer with a webcam and a microphone, preferably a device with a large enough screen, like a laptop or tablet, as well as a stable Internet connection. Please familiarise yourself with the two main tools we will be using, Zoom and Trello, prior to the training course. You will have to be able to join a Zoom meeting, use the chat feature, and mute and unmute yourself. You will have to be able to add cards to a Trello board, adjust them, and move them between columns.
We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact email@example.com to request a discount.
Is this course right for you?
This course is aimed at product managers, product owners, product executives, and others in charge of digital products or product teams. It assumes that you already have an understanding of key product management concepts and techniques.
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