Product Strategy and Roadmap

Learn how to create a winning product strategy and compelling product roadmap

This training course teaches you how to create a winning product strategy and a compelling product roadmap for digital products. You will learn how to build, validate, and update a strategy across the product life cycle, how to systematically derive the product roadmap from the strategy, keep it up to date, and connect it to the product backlog. Additionally, you will learn how to manage a product portfolio and align the strategies and roadmaps of its members. It’s ideally suited for product professionals who want to strengthen their strategic skills and who work in an agile environment.

Roman teaches this course as an instructor-led workshop with a mix of lectures, discussions, and hands-on exercises. This also applies to his online strategy course, which is live, interactive, and engaging. It covers the same content and uses the same exercises as its classroom counterpart. Please visit the online training page to find out more about Roman’s online training approach.

Upcoming Classes

December 8, 2020 1:00 pm - 6:00 pm

December 9, 2020 1:00 pm - 6:00 pm

December 10, 2020 1:00 pm - 5:30 pm

Online , in English, Time zone: GMT / UTC (GMT+0)


To join the waiting list, please contact

February 2, 2021 1:00 pm - 6:00 pm

February 3, 2021 1:00 pm - 6:00 pm

February 4, 2021 1:00 pm - 5:30 pm

Online , in English, Time zone: GMT / UTC (GMT+0)



Understanding Product Strategy

The elements of an effective product strategy and the Product Vision Board

Value proposition, market segmentation, and product differentiation

Business strategy and product strategy

Product strategy ownership and product strategy creation

Product Discovery and Product Strategy Validation

Product discovery and development

Porduct strategy validation and market research techniques

Pivot, persevere, and minimum viable products (MVPs)

Product Life Cycle and Product Strategy

Lifecycle objectives and strategic options: managing product evolution and growth

Key performance indicators (KPIs) and product scorecards

Collaborative product strategy reviews and updates

Agile Product Roadmaps

Goal-oriented product roadmaps and the GO roadmap template: Putting benefits and outcomes first

The product roadmap and its connection to the product backlog and the release plan

Selecting the right roadmap contents and choosing the right level of detail


Roadmap Planning and Roadmap Reviews

Balancing goals, dates, and cost

Product roadmap reviews and updates

Collaborative product roadmapping workshops

Product Portfolio Management

Product portfolios, product lines, and product families

Software platforms

Portfolio roadmaps

Balanced product portfolios


Roman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains

I really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.

− Ian Roddis, Lead Product Manager, NHS

Brilliant and inspiring training course. Exceptional online delivery!

− Imran Kadri, Senior Digital Services Manager at OCR

I recently took Roman’s online course after completing his book Strategize. It was a great course that provided relevant examples in addition to the frameworks covered in the book. I would highly advise new and seasoned product managers to take this course.

− Jason McKenna, Director of Educational Strategy at Robomatter

I attended Roman’s course years ago, and I still use his teachings whenever we are planning our strategy and products. I’ve had a copy of Strategize several times but my colleagues keep borrowing it! Surely the best testimonial you can get?

− David Gibson, Product Manager/Product Owner for DSP Operating Systems



Product managers, Scrum product owners, heads of product, and entrepreneurs.

Format and Class Size

The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises, both online and in the classroom. We aim to limit the class size to 20 attendees for online courses and to 25 participants for classroom-based ones.

Prep Work

Please read the chapters or the articles below. This will set you up for a good learning experience:

To participate in an online strategy and roadmap class, you will need a computer with a webcam and a microphone, preferably a device with a large enough screen, like a laptop or tablet, as well as a stable Internet connection. Please familiarise yourself with the tools we will be using, Zoom, Trello, and Google Docs prior to the training course. You will have to be able to join a Zoom meeting, use the chat feature, and mute and unmute yourself; you will have to be able to add cards to a Trello board, adjust them, and move them between columns; and you will have to be able to save a new version of a shared Google doc, edit it, and share it with Roman.


You can pay by credit card or by invoice.  If you have any questions, please contact


We offer a 20% group discount when more than three people from the same company attend. And a 50% discount on the regular price to charities and early stage startups, or if you are currently unemployed or having financial difficulties. Please contact to request a discount.

Is this Course Right for You?

This course is aimed at product managers, product owners, product executives, and others in charge of digital products or product teams. It assumes that you already have an understanding of key product management concepts and techniques.

If you are not sure if the course is right for you, take Roman’s Product Management Test or contact him.

Take a look at Roman's NEW Product Owner Master Class

Find Out More