This training course teaches you how to create a winning product strategy and a compelling product roadmap. In the age of AI, this has never been more important: An effective strategy guides product teams. It avoids chasing shiny new tech and random ideas, and it helps solve real user problems and build lasting value.
Roman’s training equips you with practical tools, shares plenty of real-life examples, and shows you how to leverage AI to achieve product success. During the course, you will be able to transfer theory into practice and create a vision, product strategy, and outcome-based roadmap for your own product.
The training is based on Roman’s decade-long experience of helping product leaders and product teams create effective strategies and roadmaps. The course is inspired by his book Strategize and teaches his latest insights, together with new tools and techniques.
What you will learn
Who the training is for
The training is ideal for people who want to make effective strategic product decisions. This includes product managers, product owners, product executives, like a Head of Product and Chief Product Officer, and anyone in charge of a (digital) product.
How the training is delivered
Roman delivers the course as an engaging, instructor-led workshop with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A. This will allow you to get your questions answered by him and benefit from his extensive experience in creating effective product strategies and roadmaps.
Agenda, testimonials, and more information
Please see below for a detailed agenda and student testimonials. You can find out more about Roman’s training approach, payment options, class size, and discounts by visiting the Training FAQs.
If you have any questions or would like this course to be taught in-house, please get in touch.
February 3, 2026 13:00 - 18:00
February 4, 2026 13:00 - 18:00
February 5, 2026 13:00 - 17:30
Online , Time zone: GMT / UTC (GMT+0)June 24, 2026 09:00 - 17:30
June 25, 2026 09:00 - 17:00
London, United KingdomUnderstand the relationship between business strategy, product vision, product strategy, product roadmap, and product backlog using Roman’s Strategy Stack and Product Strategy Model.
Formulate an inspiring product vision and capture an effective product strategy with the Product Vision Board.
Get the value proposition, market segmentation, and product differentiation right.
Understand the relationship between business strategy, product portfolio strategy, and product strategy.
Learn who needs to be involved in creating a product strategy.
Apply a risk-driven, iterative approach to validate the strategy: Identifying the key risks using desirability, viability, feasibility, and ethicality.
Learn how AI can help you validate strategic decisions.
Select the appropriate validation techniques and tools.
Make the right decision: persevere, pivot, or kill.
Understand the connection between the business model and product strategy.
Learn how you can plan and manage the validation work.
Create actionable, outcome-based product roadmaps with the GO Product Roadmap template.
Discover the right roadmap content including product goals, metrics, dates/time frames, and high-level features.
Understand how OKRs and outcome-based roadmaps relate.
Align the product roadmap with the product strategy.
Determine cost and feasibility.
Use the outcomes on the product roadmap to connect the product strategy and the product backlog/user story map.
Discover the right product features and user experience (UX).
Use a release/delivery plan alongside a product roadmap.
Techniques for collaboratively creating and validating a product strategy, building a roadmap, and reviewing and adapting the plans.
Engage the right stakeholders and development team members in the right way to leverage their expertise, secure buy-in, and create alignment.
Understand who owns strategic product decisions, who has the final say on the product strategy and the product roadmap.
Understand what key performance indicators (KPIs) are and how they are connected to the product strategy and roadmap.
Choose the right KPIs for a given product.
Use the KPIs to determine if the product strategy is working or needs to be changed.
Schedule regular product strategy and roadmap reviews to ensure the plans are up to date.
Establish a continuous product strategizing process and proactively respond to opportunities and threats.
Understand how AI can help you monitor product performance and successfully evolve your strategy.
Tips for making time for the continuous strategizing work.
Adopt the product strategy to achieve product-market fit (PMF).
Sustain growth by using the right techniques including unbundling and product variants.
Extend the product life cycle or use a mature product as a “cash cow.”
Manage a declining product and plan its retirement.
Use the Product Portfolio Matrix to analyse and proactively manage a group of products.
Create an effective product portfolio strategy with the Portfolio Vision Board.
Use the portfolio strategy to direct the individual product strategies.
Develop a portfolio roadmap using the GO Portfolio Roadmap to align the product roadmaps.
Form a product portfolio team with a product portfolio manager who leads the portfolio management efforts.
Establish a portfolio management process with regular portfolio strategy reviews.
Understand the benefits and drawbacks platforms can offer.
Treat the platform as a product with its own strategy.
Harmonise the platform strategy and the strategies of its client products.
Tips for successfully creating and evolving software platforms.
A fantastic course with excellent tools to build on!
− Elise Morgan, Head of Product at Just EatI loved the course! Each section was concise, to the point, and well planned out. Roman explained everything really well and gave real life examples that can be easily applied to our own products and organisations.
− Alex Williams, Senior Product Manager at AlcumusRoman’s course demystified the process of how to create a strategy. Previously, it felt quite opaque, but now I feel confident in creating my own strategy and roadmap.
− Jonathan Potton, Product Manager at Springer NatureRoman’s product strategy course is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a must-attend for anyone wanting to improve their product owner knowledge and skills.
− Seth Rubin, Head of Product at WebgainsI really enjoyed the Roman’s training course. My head is now full of product vision, product roadmap, product lifecycle, and portfolio planning. I can’t recommend Roman highly enough.
− Ian Roddis, Lead Product Manager, NHSBrilliant and inspiring training course. Exceptional online delivery!
− Imran Kadri, Senior Digital Services Manager at OCRPlease visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.
This course is designed for product managers, Scrum product owners, product executives, and others in charge of digital products or product management teams who want to improve their ability to create effective product strategies and product roadmaps. If you are not sure if the course is right for you, then please contact Roman.