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The Persona Template

Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personas that contain the right information; and it is optimised for Lean Startup and Scrum, where starting with provisional personas is often the right approach.

The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.

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Training Course

You can learn more about personas by attending my Certified Scrum Product Owner course where you can learn what it takes to become an effective product owner.

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I discuss personas in my book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. While the discussion is brief, it puts personas in the context of developing a winning strategy.

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You can find out more about the Persona Template by watching Roman’s video over in the video section of the site.


You can find more information on personas by reading articles on Roman’s Blog.

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Take a look at Roman's NEW Product Owner Master Class

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