Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this article.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.
The product strategy describes how you plan to achieve product success. It typically covers the product’s value proposition, market, stand-out features, and business goals. While a strategy is key to creating a winning product, it would be a mistake to blindly execute it and assume it will always stay valid. As your product develops and grows, and as the market and the technologies evolve, the product strategy has to change, too. You should therefore regularly review and adjust it. The following tips will help you with this.
Innovation and failure go hand in hand. It’s impossible to bring new products and features to life without taking informed risks and making mistakes. But effectively leveraging failure can be challenging on a personal and organisational level: As individuals and companies, we want to succeed, not fail. This article shares my recommendations on how to fail well and learn from it.
The sprint review meeting is maybe the most important Scrum event for product people—it helps you collect feedback and make the right product decisions thereby increasing the chances of creating a successful product. But I find that product owners are not always clear on who should attend the meeting, how it should be run, and how to collect the relevant feedback. This article answers these questions and shares my tips for getting the most out of the sprint review.
A product roadmap is a powerful tool to describe how a product is likely to grow, to align the stakeholders, and to acquire a budget for developing the product. But creating an effective roadmap is not easy, particularly in an agile context where changes occur frequently and unexpectedly. This post shares ten practical tips to helps you create an actionable agile product roadmap.
A minimum viable product (MVP) is often mistaken as the first general release of a product, the initial offering that is good enough to address the early market. But for most products, an MVP should be a much earlier and cruder version that acts as a learning device—a means to test a crucial assumption and make the right product decision. This post shows how I used MVPs and MVFs—minimum viable features—to write my latest book, Strategize.
This post does what its title says: It shares my recommendations for creating an agile product strategy using the Vision Board. It addresses readers who want to find out more about using a product strategy in an agile, dynamic environment and readers who want to get better at using the Vision Board.
Scrum employs the product demo as its default technique to understand if the right product with the right features is developed. While a product demo can be very effective, it can also be limiting. Like any research and validation technique, demoes have their strengths and weaknesses. This article provides an overview of alternative validation methods so you can choose the one that is best suited for your product.
Working with sprint goals is a powerful practice. But many product owners and teams don’t leverage sprint goals or don’t apply them correctly: Sprint goals often state the stories to be implemented rather than the reason for undertaking the iteration. That’s rather unfortunate: Effective sprint goals serve to test ideas, to deliver features, and to foster teamwork. This post introduces a sprint goal template to help you write powerful sprint goals to build great products.