Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this article, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this episode, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
AI has significantly impacted product management. But so far, most product teams have used it to create new features and discover and deliver products faster. While helpful, this approach overlooks the area that most determines product success: strategy. In this article, I’ll explain how to move beyond execution and use AI as a strategic partner—helping you create a product strategy that achieves lasting success.
AI has significantly impacted product management. But so far, most product teams have used it to create new features and discover and deliver products faster. While helpful, this approach overlooks the area that most determines product success: strategy. In this episode, I’ll explain how to move beyond execution and use AI as a strategic partner—helping you create a product strategy that achieves lasting success.
The product strategy is a crucial product management artefact. But what exactly is it? Who should create the strategy? How often should it be reviewed and updated? How does AI influence strategic decisions? And what product strategy mistakes should you avoid? These are some of the strategy questions that I am frequently asked in my workshops and coaching sessions, and that I answer in this article.
When it comes to product strategy, people often focus on templates, tools, and frameworks. While these matter, they are only a small part of what’s needed to develop a successful strategy. In this article, I take a holistic approach and discuss product strategy from a system perspective. I consider people, processes, and principles in addition to tools, I share the strategy system I have developed and explain how you can take advantage of it.
When it comes to product strategy, people often focus on templates, tools, and frameworks. While these matter, they are only a small part of what’s needed to develop a successful strategy. In this episode, I take a holistic approach and discuss product strategy from a system perspective. I consider people, processes, and principles in addition to tools, I share the strategy system I have developed and explain how you can take advantage of it.
Developing a winning product strategy is hard. Keeping the strategy relevant and achieving continued product success is even harder. In this article, I discuss how you can use the product lifecycle model to address this challenge. I explain how the model can help you make the right strategic choices, focus and evolve the product strategy, and effectively grow the product.
Developing a winning product strategy is hard. Keeping the strategy relevant and achieving product success on a continued basis is even harder. In this episode, I discuss how you can use the product lifecycle model to address this challenge. I explain how the model can help you make the right strategic choices, focus and evolve the product strategy, and proactively progress and grow the product.
The product strategy is probably the most important artefact in product management. But how do you come up with an effective strategy in the first place? How can you minimise the risk of offering an unsuccessful product and instead maximise the chances of achieving success? In this article, I introduce product strategy discovery as a systematic, disciplined approach to help you develop a winning strategy for your product.
