Product outcomes define the specific value a product creates—for users, customers, and the business. When applied correctly, they align stakeholders, create focus, and give development teams clear direction. But getting them right isn’t easy. Too often, product teams choose outcomes that are vague, oversized, or worse, features dressed up as goals. The result? Confusion, misalignment, and roadmaps that look strategic but fail to drive meaningful impact. In this article, I’ll address these issues and provide practical advice to help you define the right outcomes that help you achieve product success.
Product outcomes define the specific value a product creates—for users, customers, and the business. When applied correctly, they align stakeholders, create focus, and give development teams clear direction. But getting them right isn’t easy. Too often, product teams choose outcomes that are vague, oversized, or worse, features dressed up as goals. The result? Confusion, misalignment, and roadmaps that look strategic but fail to drive meaningful impact. In this podcast episode, I’ll address these issues and provide practical advice to help you define the right outcomes that help you achieve product success.
This article explains how you can successfully implement the product operating model—based on my experience of helping companies introduce and improve a product-centric way of working over the past 15 years.
In this episode, I explain how you can successfully implement the product operating model—based on my experience of helping companies introduce and improve a product-led way of working over the past 15 years.
Scrum is not a product management framework. But it can be tremendously valuable for product people: It can help you make the right product decisions and deliver great products if it’s correctly applied. In this article, I share ten tips to help you maximise value delivery with Scrum.
Scrum is not a product management framework. But it can be tremendously valuable for product people: It can help you make the right product decisions and deliver great products if it’s correctly applied. In this podcast episode, I share ten tips to help you maximise value delivery with Scrum.
The product roadmap is a great product management tool. But it can cause significant issues when it is not used appropriately. This article discusses ten product roadmapping mistakes you should avoid to fully leverage your roadmap.
The product roadmap is a great product management tool. But it can cause significant issues when it is not used appropriately. In this podcast episode, I discuss ten product roadmapping mistakes you should avoid to fully leverage your roadmap.
As the Manifesto for Agile Software Development celebrates its 20th anniversary, I take a look at how agile practices have influenced and changed product management. I discuss the benefits that have been achieved and the challenges that still remain.
Products are developed, provided, and enhanced by people, and effectively leading them is crucial to achieve product success. But leading stakeholders and development teams is hard: It requires product managers and product owners to overcome six leadership challenges that range from lacking transactional power to guiding self-organising teams. This article—which is based on my new book “How to Lead in Product Management”—discusses the six challenges and offers practical tips for overcoming them.
