Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.
The product vision can be a powerful instrument to inspire and align stakeholders and development teams. But in practice, it is not always effectively applied. This article shares questions about the product vision I am frequently asked together with my answers.
When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it’s not uncommon that companies lack an effective product discovery approach. This article offers help. It explains what product discovery is, why it matters, and how it helps you maximise the chances of creating a successful product. It discusses when, how and by whom product discovery should be carried out. Finally, it describes how product discovery helps you progress existing products.
The product vision board is a simple yet powerful tool to capture the product vision and the product strategy. Despite its simplicity, effectively using it can be challenging. I have seen many boards over the years that suffered from a number of shortcomings including a poorly defined target group, an unconvincing value proposition, and business goals that weren’t measurable. This article helps you recognise and rectify common product vision board mistakes, thereby maximising the chances of creating an inspiring vision and a winning product strategy.
Creating a successful product requires attention to the details, from getting the user interaction and the visual design right to providing the right functionality and using the right technologies. With so much focus on the nitty-gritty, it’s easy to no longer see the wood for the trees. This is where the product strategy comes in. It helps you manage your product proactively and it prevents you from getting lost in the details. This post discusses what an effective product strategy is and how it benefits you.