Every product has to create real value for a group of people and the business, at least in theory. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI driving more digital products, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This article shows you how to do it.
In theory, every product should create real value for a group of people and the business. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI causing an upsurge in new digital assets, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This episode explains how to do it.
Product portfolios, like Microsoft 365 and Adobe Creative Cloud, play an increasingly important role in value creation. But how can you capture the strategy of a product portfolio? Who should create it? What is the relationship between the portfolio and product strategy, and how often should it be reviewed? These are some of the portfolio questions that I am frequently asked, and that I answer in this article.
As helpful as they can be, product roadmaps are not always enough. To closely align a group of products and ensure that they all move in the same direction, you’ll benefit from a portfolio roadmap. In this article, I explain what a product portfolio roadmap is. I show how you can use the template below to build your own outcome-based portfolio roadmap. I discuss how you can connect your portfolio roadmap to the portfolio strategy and use it to direct the product roadmaps, and I describe who should be involved in developing the plan.
As helpful as they can be, product roadmaps are not always enough. To closely align a group of products and ensure that they all move in the same direction, you’ll benefit from a portfolio roadmap. In this episode, I explain what a product portfolio roadmap is. I share a template to help you build your own outcome-based portfolio roadmap. I show how you can connect your portfolio roadmap to the portfolio strategy and use it to direct the product roadmaps, and I describe who should be involved in developing the plan.
Products often don’t exist in isolation. Instead, they are part of a product portfolio. Think of Word, Excel, and PowerPoint, which belong to Microsoft Office. Such a portfolio benefits from having a dedicated strategy—a product portfolio strategy. But what information should it contain? Which template can you use to describe it? How does it relate to the overall product portfolio management work? And who should create and update the strategy? Read on to find out my answers.
