When you consider who the important partners for product people are, your thoughts might turn to the stakeholders, development team, and sponsor. But having an effective Scrum Master is crucial when you work with a Scrum-based process. Sadly, many product owners don’t have an effective Scrum Master at their side. More often than not, this causes the individuals to take on some Scrum Master duties like coaching the development team. In this article, I explain why this is a bad idea, why you need a qualified Scrum Master to succeed as a product owner, and what you can do when you lack one.
When you consider who is an important partner for you as the person in charge of the product, your thoughts might turn to the stakeholders and development team members. But having an effective Scrum Master is crucial for product owners, as I explain in this episode.