The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this article, I discuss the different approaches and explain which one I recommend.
The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this podcast episode, I discuss the different approaches and explain which one I recommend.
Change seems to be the only constant when it comes to software technology. Over the last ten years, microservices, cloud-based computing, augmented reality, blockchain, the Internet of Things, machine learning, and artificial intelligence have emerged—to name just a few new technologies. But as product people, we are often so busy with getting new and enhanced features delivered that we risk overlooking new tech trends and being overtaken by competitors. In this article, I share three tips that help you spot new and potentially disruptive technologies early on so you can take full advantage of those that will benefit your product.
Change seems to be the only constant when it comes to software technology. Over the last ten years, microservices, cloud-based computing, augmented reality, blockchain, the Internet of Things, machine learning, and artificial intelligence have emerged—to name just a few new technologies. But as product people, we are often so busy with getting new and enhanced features delivered that we risk overlooking new tech trends and being overtaken by competitors. In this episode, I share three tips that help you spot new and potentially disruptive technologies early on so you can take full advantage of those that will benefit your product.
Making the right strategic decisions is crucial to achieve product success. If it’s not clear, for example, what a product’s value proposition is and what its stand-out features are, then it will be difficult to create the desired business value. But I find that many product teams do not use a systematic approach to create and evolve a product strategy. To put it differently, they lack a product strategy model. In this article, I describe the model that I have developed.
Making the right strategic decisions is crucial to achieve product success. If it’s not clear, for example, what a product’s value proposition is and what its stand-out features are, then it will be difficult to create the desired business value. But I find that many product teams do not use a systematic approach to create and evolve a product strategy. To put it differently, they lack a product strategy model. In this podcast episode, I describe the model that I have developed.
Scrum is a powerful framework that connects the person in charge of the product with the individuals designing and building it. But it offers limited advice on how to collaborate with the stakeholders and involve them in strategic product decisions. This issue can be addressed by forming a product team that extends the traditional Scrum team, as I explain in this article.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this article.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.
Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this article, I explain how you can use the cycle to join up product strategy, product roadmap, KPIs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.
