Every product has to create real value for a group of people and the business, at least in theory. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI driving more digital products, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This article shows you how to do it.
In theory, every product should create real value for a group of people and the business. But in practice, that’s not always the case. Worse, it can be tricky to understand if and to what extent a product does achieve the desired business impact and help the company move forward. With AI causing an upsurge in new digital assets, it’s more important than ever to successfully connect products and business strategy and make smart investment decisions. This episode explains how to do it.
One of the biggest mistakes I see product managers make is making decisions in isolation: Deciding on strategy without considering how it impacts product discovery and delivery, or determining UX and features without letting strategy guide those choices. Great products, however, aren’t built by separating strategy from execution. They’re created by connecting them. That’s exactly why I developed my product strategy model—a simple but powerful way to link product vision, strategy, roadmap, and backlog. This article describes the framework in its latest, revised version.
One of the biggest mistakes I see product managers make is making decisions in isolation: Deciding on strategy without considering how it impacts product discovery and delivery, or determining UX and features without letting strategy guide those choices. Great products, however, aren’t built by separating strategy from execution. They’re created by connecting them. That’s exactly why I developed my product strategy model—a simple but powerful way to link product vision, strategy, roadmap, and backlog. This episode describes the framework in its latest, revised version.
Product outcomes define the specific value a product creates—for users, customers, and the business. When applied correctly, they align stakeholders, create focus, and give development teams clear direction. But getting them right isn’t easy. Too often, product teams choose outcomes that are vague, oversized, or worse, features dressed up as goals. The result? Confusion, misalignment, and roadmaps that look strategic but fail to drive meaningful impact. In this article, I’ll address these issues and provide practical advice to help you define the right outcomes that help you achieve product success.
Product outcomes define the specific value a product creates—for users, customers, and the business. When applied correctly, they align stakeholders, create focus, and give development teams clear direction. But getting them right isn’t easy. Too often, product teams choose outcomes that are vague, oversized, or worse, features dressed up as goals. The result? Confusion, misalignment, and roadmaps that look strategic but fail to drive meaningful impact. In this podcast episode, I’ll address these issues and provide practical advice to help you define the right outcomes that help you achieve product success.
This article explains how you can successfully implement the product operating model—based on my experience of helping companies introduce and improve a product-centric way of working over the past 15 years.
In this episode, I explain how you can successfully implement the product operating model—based on my experience of helping companies introduce and improve a product-led way of working over the past 15 years.
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this article, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this episode, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
