Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this article, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
Every product has a strategy. But not all product strategies are clearly articulated, let alone communicated and understood. This can lead to confusion and misalignment: Different people have different ideas about what the actual strategy is and disagree on which features should be implemented. But it doesn’t have to be this way. In this episode, I describe a clear, five-step process that helps you build an effective strategy for an existing product and create clarity and alignment.
The product strategy is probably the most important artefact in product management. But how do you come up with an effective strategy in the first place? How can you minimise the risk of offering an unsuccessful product and instead maximise the chances of achieving success? In this article, I introduce product strategy discovery as a systematic, disciplined approach to help you develop a winning strategy for your product.
The product strategy is probably the most important artefact in product management. But how do you come up with an effective strategy in the first place? How can you minimise the risk of offering an unsuccessful product and instead maximise the chances of achieving success? In this episode, I introduce product strategy discovery as a systematic, disciplined approach to help you develop a winning strategy for your product.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this article.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.
