Product Goals in Scrum
The 2020 edition of the Scrum Guide introduced a new type of goal, the product goal. This article shares my recommendations to help you as the person in charge of the product set effective product goals.
The 2020 edition of the Scrum Guide introduced a new type of goal, the product goal. This article shares my recommendations to help you as the person in charge of the product set effective product goals.
Ensuring that development teams and stakeholders are moving in the same direction is crucial to achieving product success. But aligning people can sometimes feel like herding cats. In the worst case, they go off in different directions and create work results that don’t fit together. In this article, I describe my framework for setting effective goals to help you guide and align the stakeholders and the development teams.