Product Vision and Strategy

A collection of articles that offers tips on working with a product vision and product strategy. Topics discussed include product discovery, the Product Vision Board, software platforms, business vs. product strategy, and product ethics.

10 Product Strategy Mistakes to Avoid

The product strategy is an important product management artefact. But despite its significance, it is not always effectively used. In…

2 months ago

Double Vision: Choosing the Right Approach to Capture the Product Vision

The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong…

3 months ago

Leveraging New Technologies: 3 Tips for Product People

Change seems to be the only constant when it comes to software technology. Over the last ten years, microservices, cloud-based…

5 months ago

Should Head of Product Make Strategic Product Decisions?

The head of product role and the product strategy are often linked. But should a head of product make strategic…

6 months ago

What Exactly is Product Strategy?

The product strategy is possibly the most important product management plan. But what exactly is it? Which information should it…

7 months ago

Product Vision Board Checklist

I designed the product vision board to be a simple yet effective tool to capture the product vision and the…

8 months ago

My Product Strategy Model

Making the right strategic decisions is crucial to achieve product success. If it’s not clear, for example, what a product’s…

1 year ago

Six Common KPI Mistakes to Avoid

Key performance indicators (KPIs) are metrics that measure how well your product is doing. As useful as they are to…

1 year ago

Six Qualities of Great Product Vision

The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as…

2 years ago

Four Product Success Factors

Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great…

2 years ago