product goal

Specific outcome a product should achieve, for example, acquire users, generate revenue, reduce cost; objective the Scrum team works towards; goal that focuses the product backlog.

OKRs and Product Roadmaps

OKRs—objectives and key results—are a popular goal-setting technique. But can and should you use OKRs on product roadmaps? What benefits…

1 month ago

GO Product Roadmap Checklist

The GO Product Roadmap is a simple yet effective tool to help teams create goal-oriented, outcome-based roadmaps. Despite its simplicity,…

7 months ago

10 Product Roadmapping Mistakes to Avoid

The product roadmap is a great product management tool. But it can cause significant issues when it is not used…

2 years ago

5 Tips for Stocking the Product Backlog

The product backlog is a simple yet powerful tool to capture tactical product decisions and direct the work of the…

2 years ago

Roman’s Product Strategy Model

Making the right strategic decisions is crucial to achieve product success. If it’s not clear, for example, what a product’s…

2 years ago

Seven Product Backlog Mistakes to Avoid

The product backlog is a simple yet powerful tool to capture and revise detailed product decisions and direct the work…

3 years ago

Three Qualities of Great Product Roadmaps

The product roadmap can be an incredibly useful planning tool that aligns the stakeholders and development teams and communicates how…

3 years ago

Product Goals in Scrum

The 2020 edition of the Scrum Guide introduced a new type of goal, the product goal. This article shares my…

3 years ago

Leading Through Shared Goals

Ensuring that development teams and stakeholders are moving in the same direction is crucial to achieving product success. But aligning…

6 years ago