Product Owner MasterClass

Level up Your Product Owner Practice and Create More Value

This training course teaches you to successfully deliver great products with Scrum. This includes understanding the relationship between Scrum and product discovery, guiding development teams and aligning stakeholders, managing large delivery efforts, systematically connecting the product backlog and the product roadmap, setting effective product and sprint goals to create alignment, collecting the right data to make effective product decisions, and proactively managing the development effort.

Roman teaches this master class as a live, instructor-led workshop with a mix of lectures, discussions, hands-on exercises, and plenty of Q&A so that you can get your questions answered by him. You can find out more about Roman’s online training by visiting the Training FAQs.

If you would like this course to be taught for your company, please get in touch.

Upcoming Classes

There are no public product owner masterclasses scheduled at present. Please send an email to to get notified when a class becomes available.


Understanding Scrum's Role in Product Innovation

  • Understand how Scrum can help you execute the product strategy and deliver a product that fulfills its strategic objetives.
  • Apply Scrum at the right stages of the product life cycle to maximise value creation.
  • Be clear on the product discovery and strategy work that has to happen to successfully apply Scrum.

Being a Great Product Owner

  • Correctly apply the product owner role. This includes understanding the role’s authority and empowerment, its responsibilities and duties, as well as desirable capabilities.
  • Effectively influence and collaborate with the stakeholders; form product teams that are stable, autonomous, and empowered.
  • Address Scrum Master challenges including a Scrum Master role that is vacant and a Scrum Master who is not able to do an effective job.
  • Successfully guide and work with the development team; empower the team and hold people accountable for meeting shared goals.

Effectively Scaling the Product Owner Role

  • How to choose the right point in time to scale.
  • How to minimise and remove dependencies to facilitate scaling.
  • How to best share product ownership and collaborate with a group of product people.
  • How to choose the right team topology and effectively set up the development.

Fully Leveraging the Product Backlog

  • Effectively use product goals to direct, focus, and stock the product backlog even in a scaled environment.
  • Get the relationship between the product backlog and the product roadmap right; choose the right roadmapping approach and format to support an agile way of working.
  • Choose the product backlog size and level of detail that is right for your product and select the right prioritisation techniques.
  • Avoid common product backlog mistakes that prevent you from using the tool to make effective product decisions.

Successfully Guiding Development Teams

  • Leverage the sprint planning meeting: Use shared and actionable sprint goals that direct the work of the development team.
  • Effectively apply the sprint review meeting: Understand progress, gather feedback from stakeholders, and align the individuals.
  • Successfully deal with an underperforming development team.
  • Involve the development team in product discovery and product backlog refinement work.

Determining the Right Features and User Experience

  • Understand how to best engage with users and customers in Scrum.
  • Move beyond product demos; choose the right methods to validate product increments and gather user feedback and data.
  • Effectively analyse the feedback and data, derive new insights, and update the product backlog.
  • Keep the product backlog and the product roadmap in synch.

Proactively Managing the Delivery Effort

  • Improve your ability to track and forecast the development progress.
  • Maximise the chances of meeting the agreed product goal on time and on budget.
  • Update and align the stakeholders.
  • Keep the release plan and the product roadmap in synch.

Advancing Your Product Career

Working as a product owner can be rewarding and challenging. In this module you will learn how you can take on more responsibility and how you can foster your career in product management. You will understand:

  • Understand which career paths and options are available to you.
  • Learn which skills you need to take the next career step.
  • Understand how you can apply sustainable pace to stay healthy and productive.


Learn from the best is my main decision criterion when I choose a trainer. Roman Pichler’s product owner course is as amazingly inspiring as his books are. Thank you, Roman, for the experience.

− Anna Starikova, Organizational Consultant at agiledrive

Thank you so much for your time and teaching. I have certainly learnt a lot on the course and I am excited to put it into practice!

− Jannat Ara, Vice President Product Management, Group Compliance at HSBC

Roman’s product owner training is probably one of the most valuable courses that I’ve ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough and his courses are a “must-attend” for anyone wanting to improve their product owner knowledge and skills.

− Seth Rubin, Head of Product at Webgains

Roman’s product owner course was extremely well run and provided a great deal of value to me even though I had already been working as a product owner for a few years. The level of expertise Roman has was invaluable in both improving my skills and inspiring myself and the other people on the course. I highly recommend it.

− Dan Searle, Senior Project Manager at Nationwide Building Society

Prep Work

Watching the video Product Owner vs. Product Manager and reading the articles below or listening to them on Roman’s podcast will help you prepare for the course.

If you are not familiar with the latest Scrum version, then brush up your knowledge by reading the Scrum Guide.


Attending this masterclass does not result in a Scrum product owner certification like CSPO or PSPO. But it can help you gain a certification, for example, by helping you prepare for the Professional Scrum Product Owner Certification assessments.

More Information

Please visit the Training FAQs for more information on payment by invoice, discounts, class format and size, refund policy, and other training-related topics.

Is this Course Right for You?

You will benefit from taking the training course if you want to get better at practising product ownership and delivering value or if you want to prepare for taking on the product owner role and have some experience working in product management.

You will also benefit from the training if you work as a head of product and you want to better support and guide the product owners on your team; if you lead a digital transformation and you want to better understand what effective product ownership looks like; and if you coach product owners and want to improve your ability to guide the individuals.

If you are unsure or have more questions, the please take a look at the Training FAQs or contact Roman.

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