1 Leadership None Weak Medium Strong Vision *
Can you formulate an inspiring vision for your product?
Stakeholder management *
Do you effectively engage the stakeholders of your product? Are your stakeholders aligned?
Do people support key product decisions? Do you select the most helpful decision-making approach for a given situation?
Can you effectively communicate product goals and progress? Do you actively listen with the intent to understand?
2 Product Lifecycle and Innovation None Weak Medium Strong Innovation *
Do you know which innovation type your product represents, e.g., disruptive or sustaining?
Product life cycle *
Do you know the life cycle stage your product is in? Do you have data to back up your view?
Life cycle stage *
Can you describe the impact of the life cycle on product goals, pricing, and marketing strategy?
Product Market Fit *
Can you explain what it takes (or did take) for your product to achieve product-market fit?
Key performance indicators (KPIs) *
Do you use the right KPIs to track the performance of your product?
3 Product Strategy and Market Research None Weak Medium Strong Market segmentation *
Can you describe the segmentation approach you have chosen for your product? Are you confident that it’s right?
Product strategy *
Do you have a clear strategy for your product? Can you describe it succinctly?
Strategy validation techniques *
Can you identify the key risks or hypotheses in your product strategy? Can you choose the right research and validation techniques to address them?
Data analysis *
Do you collect and analyse user and financial data to make product decisions?
4 Business Model and Financials None Weak Medium Strong Business goals *
Can you clearly state the business benefits your product should provide?
Business model *
Can you describe the business model of your product?
Financial forecasting *
Do you know what a business case is and how to create it?
5 Product Roadmapping None Weak Medium Strong Roadmap creation *
Do you work with a product roadmap that effectively communicates how your product is likely to grow?
Roadmap reviews *
Do you regularly review, adjust, and change your product roadmap?
Go-to-market strategy *
Do you know what a go-to-market strategy is and how to select an appropriate one for a given product?
6 UX and the Product Backlog None Weak Medium Strong Personas *
Do you employ personas to describe the users and customers of your product?
Can you describe how users interact with your product? Do you create effective user stories? Do you capture non-functional requirements?
Can you state the prioritisation technique(s) you use to order the product backlog? Can you explain why you have chosen the technique(s)?
Product validation techniques *
Do you validate the user experience and features of your product? Do know how to choose the most appropriate validation technique?
Product backlog changes *
Do you effectively change (groom / refine) the product backlog to incorporate new insights and make the right product decisions?
This field is for validation purposes and should be left unchanged.