GO Product Roadmap

Unlike most product roadmaps, the GO roadmap is goal-oriented (hence the name). Goals such as user acquisition, activation or retention play a central role. This shifts the conversation from debating features to agreeing on strategic objectives, making smart investment decisions, and aligning the stakeholders. The GO product roadmap is designed for creating products with Lean Startup or Scrum. Use it to establish product goals, carry out release planning, and coordinate the development and launch of different products.


You can learn more about working with the GO Product Roadmap by attending Roman’s Product Strategy and Roadmap course.


Roman’s book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age features the GO Product Roadmap and provides more information on how to effectively use it. Buy the book on Amazon.

Online Tutorial



The GO Product Roadmap introduces the tool and explains how to use it.

Ten Tips for Creating an Agile Product Roadmap helps you create an effective GO roadmap.

Working with the GO Product Roadmap discusses how to apply the GO roadmap effectively.

Goals vs. Features: How to Choose the Right Product Roadmap Format. The article explains when a goal-oriented roadmap and when a feature-based one is more helpful.

The Product Roadmap and the Product Backlog explains how the GO roadmap and the backlog relate and who should own the two tools.

Working with an Agile Product Roadmap discusses product roadmaps in an agile context including the relationship between roadmap and Product Canvas / product backlog, and roadmap ownership.

Agile Product Planning: Vision, Strategy, and Tactics shows where the GO product roadmap sits within a systematic agile product planning approach.