Download the Tool

The Persona Template

Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personas that contain the right information; and it is optimised for Lean Startup and Scrum, where starting with provisional personas is often the right approach.

The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.

Learn how to work with the tool


You can learn more about personas by attending my Certified Scrum Product Owner course where you can learn what it takes to become an effective product owner.

Attend the Course


I discuss personas in my book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age. While the discussion is brief, it shows you how you can use personas to develop a winning product strategy.

Buy the book More Information


You can find out more about the Persona Template by watching Roman’s video over in the video section of the site.


You can find more information on personas by reading articles on Roman’s Blog.

Read the Articles

Get Regular Updates from Roman

Hear about his latest product management work, new content, new talks and training courses, and more.