The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this article, I discuss the different approaches and explain which one I recommend.
The product vision plays a crucial part in achieving product success: It sets a shared direction and helps create strong alignment. Despite its importance, there are two competing views of what a product vision is and how it should be captured. In this podcast episode, I discuss the different approaches and explain which one I recommend.
The product strategy is possibly the most important product management artefact. But what exactly is it? Which information should it contain? Do you need a strategy for your product? How can you ensure that it is likely to result in a successful product, and how do you keep it up to date? These are the questions I am going to answer in this article.
The product strategy is possibly the most important product management plan. But what exactly is it? Which information should it contain? Do you need a strategy for your product? How can you ensure that it is likely to result in a successful product and how do you keep it up to date? Listen to this podcast episode to hear my answers.
I designed the product vision board to be a simple yet effective tool to capture the product vision and the product strategy. Despite its simplicity, it’s not always easy to effectively apply it. This article introduces a checklist to help you get the most out of the tool.
The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true north, and it inspires and guides people. This article helps you create such a vision. It describes six essential qualities that a compelling product vision has to have.
The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true north, and it inspires and guides people. This episode helps you create such a vision. It describes six essential qualities that a compelling product vision has to have.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this article.
Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.
The product vision can be a powerful instrument to inspire and align stakeholders and development teams. But in practice, it is not always effectively applied. This article shares questions about the product vision I am frequently asked together with my answers.