Tag Archives: product vision board

Six Qualities of a Great Product Vision

The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true north, and it inspires and guides people. This article helps you create such a vision. It describes six essential qualities that a compelling product vision has to have.

Six Qualities of a Great Product Vision

The product vision can be a powerful tool to align stakeholders and development teams. When used effectively, it acts as the product’s true north, and it inspires and guides people. This episode helps you create such a vision. It describes six essential qualities that a compelling product vision has to have.

Four Product Success Factors

Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this article.

Four Product Success Factors

Our ultimate goal as product people is to achieve sustained product success: to ensure that our products do a great job for their users and customers and that they generate value for our businesses on a continued basis. While achieving product success cannot be reduced to a simple formula, there are four factors that have a profound impact on it, as I discuss in this podcast episode.

Product Vision FAQs

The product vision can be a powerful instrument to inspire and align stakeholders and development teams. But in practice, it is not always effectively applied. This article shares questions about the product vision I am frequently asked together with my answers.

Common Product Vision Board Mistakes

The product vision board is a simple yet powerful tool to capture the product vision and the product strategy. Despite its simplicity, effectively using it can be challenging. I have seen many boards over the years that suffered from a number of shortcomings including a poorly defined target group, an unconvincing value proposition, and business goals that weren’t measurable. This article helps you recognise and rectify common product vision board mistakes, thereby maximising the chances of creating an inspiring vision and a winning product strategy.