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Product Strategy and Product Roadmap Training
July 15, 2:00 pm - July 23, 5:30 pm
This training course teaches you how to create a winning product strategy and an agile product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.
The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.
Product managers, product owners, marketers, entrepreneurs, and product executives.
Start and End Times
The course is taught in four 3.5 hourly sessions 15th/16th July 14.00-17.30 BST and 22nd/23rd July 14.00-17.30 BST
Format and Class Size
The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 25 attendees.
Prerequisites and Prep Work
As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we strongly recommend that you prepare by:
- Reading the chapters “Product Strategy Foundations” and “Product Roadmap Foundations” in Roman’s book Strategize (53 pages) or
- Watching the videos “Building a Product Users Want” and “Agile Product Roadmaps” (30 and 49 minutes) or
- Listen to the podcast “Product Strategy and Roadmapping” (49 minutes).
We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact firstname.lastname@example.org to request a discount.
Product Strategy Foundations
The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business and product strategy
Product strategy ownership
Product Discovery and Strategy Validation
Product discovery and development
Strategy validation and user research techniques
Pivot, persevere, and minimum viable products (MVPs)
Product Life Cycle and Product Strategy
Lifecycle objectives and strategic options
Key performance indicators (KPIs) and product scorecard
Collaborative strategy reviews and updates
Agile Product Roadmaps
Benefits and common mistakes of product roadmaps
The product roadmap, the product backlog, and the release plan
Goal-oriented product roadmaps and the GO roadmap template
Selecting the right contents and choosing the right level of detail
Roadmap Planning and Roadmap Reviews
Balancing goals, dates, and cost
Product roadmap reviews and updates
Collaborative roadmapping workshops
Product Portfolio Management
Product portfolio strategy vs. product strategy
Applications and platforms
Creating a balanced product portfolio