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Product Strategy and Product Roadmap Training

April 28, 9:00 am - April 29, 4:30 pm

This training course teaches you how to create a winning product strategy and an agile product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.

The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.



Product managers, product owners, marketers, entrepreneurs, and product executives.

Start and End Times

The course starts at 9:00 and finishes at 17:00 on the first day. It starts at 9:00 and finishes at 16:30 on the second day.

Format and Class Size

The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion and hands-on exercises. Please dress casually. We aim to limit the class size to 25 attendees.

Prerequisites and Prep Work

As a participant, you should have a working knowledge of product management. To benefit as much as possible from the course, we strongly recommend that you prepare by:


We offer a 50% discount on the regular price to charities and early stage start-ups. Please contact training@romanpichler.com to request a discount.


Product Strategy Foundations

The elements of an effective product strategy and the Product Vision Board
Value proposition, market segmentation, and product differentiation
Business and product strategy
Product strategy ownership

Product Discovery and Strategy Validation

Product discovery and development
Strategy validation and user research techniques
Pivot, persevere, and minimum viable products (MVPs)

Product Life Cycle and Product Strategy

Lifecycle objectives and strategic options
Key performance indicators (KPIs) and product scorecard
Collaborative strategy reviews and updates

Agile Product Roadmaps

Benefits and common mistakes of product roadmaps
The product roadmap, the product backlog, and the release plan
Goal-oriented product roadmaps and the GO roadmap template
Selecting the right contents and choosing the right level of detail

Roadmap Planning and Roadmap Reviews

Balancing goals, dates, and cost
Product roadmap reviews and updates
Collaborative roadmapping workshops

Product Portfolio Management

Product portfolio strategy vs. product strategy
Applications and platforms
Portfolio roadmaps
Creating a balanced product portfolio


Pichler Consulting Limited


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