“This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit-hole goes,” says Morpheus to Neo in the movie “The Matrix”. This quote reminds me of the choice we face when dealing with a new product idea: Should we walk away from it, or should we implement it? To help you decide if and how to progress an idea, I have developed the Product Vision Board. In this post, I show how the board can be applied to kick-start the product discovery process and to create a new digital product.