Tag Archives: scrum

Five Product Owner Myths Busted

The product owner is a role which is often misunderstood and frequently misapplied. In this article, I address five common product owner misconceptions. I explain why they are wrong and how the role can be effectively implemented.

Five Product Owner Myths Busted

The product owner is a role which is often misunderstood and frequently misapplied. In this podcast episode, I address five common product owner misconceptions. I explain why they are wrong and how the role can be effectively implemented.

How Agile Has Changed Product Management

As the Manifesto for Agile Software Development celebrates its 20th anniversary, I take a look at how agile practices have influenced and changed product management. I discuss the benefits that have been achieved and the challenges that still remain.

The Product Strategy Cycle

Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this episode, I explain how you can use the cycle to join up product strategy, product roadmap, KIPs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.

The Product Strategy Cycle

Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this article, I explain how you can use the cycle to join up product strategy, product roadmap, KPIs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.

A Brief Guide to Product Discovery

When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it’s not uncommon that companies lack an effective product discovery approach. This article offers help. It explains what product discovery is, why it matters, and how it helps you maximise the chances of creating a successful product. It discusses when, how and by whom product discovery should be carried out. Finally, it describes how product discovery helps you progress existing products.

Six Types of “Product” Owners

Nearly 20 years after the publication of the first Scrum book, the product owner role is still riddled with misunderstandings. It’s not uncommon for me to meet someone who refers to her- or himself as a product owner, only to discover that the person owns a feature or the product details but not the entire product. Other times, I meet people who say they are product owners but who manage a whole product portfolio. This article helps you reflect on and improve the way the product owner role is applied at your workplace. It describes six common types of “product” owners. It shows how the roles differ and relate to each other, and it explains how you can effectively apply them.

Release Planning Advice

Release planning is an important task for product people working with agile teams: It ensures that the product is moving in the right direction and it connects strategy and tactics. Despite its importance, release planning is not always effectively practiced in my experience. This article shares my advice to help you reflect on your release planning practices and improve them.

Sprint Planning Tips for Product Owners

As its name suggests, the sprint planning meeting sets up the sprint and establishes what can be done. While it’s an important meeting, I find that some product owners struggle with it. The following tips help you reflect on how you use the meeting and discover how you can get the most out of it.

Digital Transformation and Product Management

Digital transformations often focus on new technologies, agile practices, and new business models. While these are undoubtedly important, a further success factor is sometimes overlooked: product management. In this article, I share my tips for establishing an effective product management function to achieve a successful digital transformation, offer the right customer experience, and help unlock the organisation’s innovation potential.