The product vision can be a powerful instrument to inspire and align stakeholders and development teams. But in practice, it is not always effectively applied. This article shares questions about the product vision I am frequently asked together with my answers.
The product vision board is a simple yet powerful tool to capture the product vision and the product strategy. Despite its simplicity, effectively using it can be challenging. I have seen many boards over the years that suffered from a number of shortcomings including a poorly defined target group, an unconvincing value proposition, and business goals that weren’t measurable. This article helps you recognise and rectify common product vision board mistakes, thereby maximising the chances of creating an inspiring vision and a winning product strategy.