Nearly 20 years after the publication of the first Scrum book, the product owner role is still riddled with misunderstandings. It’s not uncommon for me to meet someone who refers to her- or himself as a product owner, only to discover that the person owns a feature or the product details but not the entire product. Other times, I meet people who say they are product owners but who manage a whole product portfolio. This article helps you reflect on and improve the way the product owner role is applied at your workplace. It describes six common types of “product” owners. It shows how the roles differ and relate to each other, and it explains how you can effectively apply them.
Software platforms can be powerful tools to grow a product portfolio and create new revenue streams. But successfully using them can be tricky. This article shares my tips to help you take advantage of your platform.
Digital products can have a significant impact on the users–from saving lives to exposing people to harmful content, encouraging unhealthy habits, and contributing to climate change. It is therefore important that we take responsibility for the ramifications of our products and make ethically sound product decisions. This article offers five guidelines to put product ethics in practice and create products that truly benefit their users.
Managing a growing product can be as rewarding as challenging: Involving more people and teams and scaling up is hardly ever easy. This article shares 10 practical tips to help you effectively scale as the person in charge of a product.
Listening to users, stakeholders, and dev team members is crucial for product people. It helps us build rapport, generate new insights, and make inclusive decisions. Unfortunately, we can so busy updating and convincing others that we forget to attentively listen to the individuals we communicate with. This article shares 12 techniques to help you improve your listening habits and become even better at understanding others.
Working in product management is rewarding but demanding. As product people, we have a large set of diverse responsibilities, which often translates into a high workload. But continuously working too hard carries the risk of becoming chronically tired and stressed and sacrificing our health. This article discusses techniques that help you achieve a healthy, sustainable pace and avoid the danger of being constantly overworked.
Developing a successful product is not down to luck or trying hard enough. Instead, product success starts with making the right strategic decisions. But as product people, we are often so preoccupied with the tactics—be it dealing with an urgent support request or writing new user stories—that we sometimes no longer see the wood for the trees. In the worst case, we neglect the strategic work and end up with an unsuccessful product. To avoid this pitfall, you should establish an effective product strategy process, as I discuss in this article.
As its name suggests, the sprint planning meeting sets up the sprint and establishes what can be done. While it’s an important meeting, I find that some product owners struggle with it. The following tips help you reflect on how you use the meeting and discover how you can get the most out of it.
Digital transformations often focus on new technologies, agile practices, and new business models. While these are undoubtedly important, a further success factor is sometimes overlooked: product management. In this article, I share my tips for establishing an effective product management function to achieve a successful digital transformation, offer the right customer experience, and help unlock the organisation’s innovation potential.
Product owners can take on too many responsibilities, become too tactical and inward-focused, and lose sight of their main job: maximising the value a product creates. Instead of managing the team or establishing the right process, product owner should manage the product and exercise product leadership, as I explain in this article.