Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow.
As product people, we can be very fond of the products we manage. While it’s good to care about them, we must not forget that they are a means to an end: Products only exist to create value for their users and the business. It is therefore important that your product helps your company move forward and supports the overall business strategy, as I discuss in this article.
Product discovery refers to the activities required to determine if and why a product should be developed. Carrying out this work makes it more likely to create a product users actually want and need. In this article, I share my recommendations to help you reflect on and improve your product discovery work.
Innovation and failure go hand in hand. It’s impossible to bring new products and features to life without taking informed risks and making mistakes. But effectively leveraging failure can be challenging on a personal and organisational level: As individuals and companies, we want to succeed, not fail. This article shares my recommendations on how to fail well and learn from it.
Being able to empathise with the users and understand their feelings and thoughts is key to offer a successful product. This article shares five tips to help you develop empathy for your users and create a deeper understanding of their needs.
A minimum viable product (MVP) is often mistaken as the first general release of a product, the initial offering that is good enough to address the early market. But for most products, an MVP should be a much earlier and cruder version that acts as a learning device—a means to test a crucial assumption and make the right product decision. This post shows how I used MVPs and MVFs—minimum viable features—to write my latest book, Strategize.
User stories are a powerful technique to capture the product functionality from the perspective of a user or customer. But how do we discover the right stories? When should they be written and how detailed should they be? Read this post to find out my answers to these questions.
The GO product roadmap is a goal-oriented product planning tool designed to work with Lean Startup and Scrum. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. This post explains how you can apply the GO product roadmap–from deriving it from the product strategy to keeping it updated.
Personas are a powerful technique to describe the users and customers of a product in order to make the right product decisions. This post shares my tips to create helpful personas for digital products.
The minimum viable product (MVP) and the minimal marketable product (MMP) are two powerful concepts: The MVP helps you test your ideas. The MMP enables you to launch your product faster. This post discusses both concepts together with their relationship.