Tag Archives: product discovery

How Minimum Viable Products & Features Helped Me Write “Strategize”

A minimum viable product (MVP) is often mistaken as the first general release of a product, the initial offering that is good enough to address the early market. But for most products, an MVP should be a much earlier and cruder version that acts as a learning device—a means to test a crucial assumption and make the right product decision. This post shows how I used MVPs and MVFs—minimum viable features—to write my latest book, Strategize.

From Personas to User Stories

User stories are a powerful technique to capture the product functionality from the perspective of a user or customer. But how do we discover the right stories? When should they be written and how detailed should they be? Read this post to find out my answers to these questions.

Working with the GO Product Roadmap

The GO product roadmap is a goal-oriented product planning tool designed to work with Lean Startup and Scrum. By focusing on goals, the roadmap shifts the conversation from debating features to establishing shared objectives. This post explains how you can apply the GO product roadmap–from deriving it from the product strategy to keeping it updated.

10 Tips for Creating Agile Personas

Personas are a powerful technique to describe the users and customers of a product in order to make the right product decisions. This post shares my tips to create helpful personas for digital products.

The Minimum Viable Product and the Minimal Marketable Product

The minimum viable product (MVP) and the minimal marketable product (MMP) are two powerful concepts: The MVP helps you test your ideas. The MMP enables you to launch your product faster. This post discusses both concepts together with their relationship.

Combining Lean Startup and Scrum: Product Discovery and Development

Can Lean Startup and Scrum be combined? And if so, how do they fit together? This post shares my answers for blending the two models, and it maps out a high-level process for product discovery and product development.

Working with the Product Vision Board

“This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit-hole goes,” says Morpheus to Neo in the movie “The Matrix”. This quote reminds me of the choice we face when dealing with a new product idea: Should we walk away from it, or should we implement it? To help you decide if and how to progress an idea, I have developed the Product Vision Board. In this post, I show how the board can be applied to kick-start the product discovery process and to create a new digital product.

A Simple Persona Template

Personas are a great way to capture our knowledge about the users and customers and their needs. But writing effective personas and providing enough but not too much information can be challenging. This blog post introduce a simple yet powerful template that helps you write great personas.

The Product Backlog as a Learning Tool

Leverage the power of customer feedback, and use your product backlog as a learning tool. Discover the right product features and take advantage of emerging requirements by integrating customer a feedback into the backlog early and frequently.

The Minimal Marketable Product

Innovate successfully by creating a minimal marketable product, a product with just the right features. This allows you to launch quicker, reduce time-to-market, and start earning money sooner.