Tag Archives: product discovery

The Product Strategy Cycle

Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this episode, I explain how you can use the cycle to join up product strategy, product roadmap, KIPs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.

The Product Strategy Cycle

Despite its importance, product strategy is not always effectively practiced. One of the key issues I encounter in my work is that strategy and execution are not aligned but rather disjointed. To address this issue, I have developed an iterative process called the product strategy cycle. The cycle systematically connects strategy and execution so that the former guides the latter and insights gained from the tactical work help evolve the product strategy. In this article, I explain how you can use the cycle to join up product strategy, product roadmap, KPIs, product backlog, and development work, and I discuss the role stakeholders and development team members play in making effective strategic product decisions.

A Brief Guide to Product Discovery

When practiced correctly, product discovery maximises the chances of achieving product success. Unfortunately, I find that it’s not uncommon that companies lack an effective product discovery approach. This article offers help. It explains what product discovery is, why it matters, and how it helps you maximise the chances of creating a successful product. It discusses when, how and by whom product discovery should be carried out. Finally, it describes how product discovery helps you progress existing products.

A Brief Guide to Product Discovery

This episodes offers an overview of product discovery. It explains what product discovery is and why it matters; which questions it should address; when, how and by whom it should be carried out; and what types of discovery there are.

Tips for Effective Product Strategy Reviews

The product strategy describes how you plan to achieve product success. It typically covers the product’s value proposition, market, stand-out features, and business goals. While a strategy is key to creating a winning product, it would be a mistake to blindly execute it and assume it will always stay valid. As your product develops and grows, and as the market and the technologies evolve, the product strategy has to change, too. You should therefore regularly review and adjust it. The following tips will help you with this.

Product Roadmap Prioritisation

Getting the product roadmap prioritisation right is a common challenge. Which items should be addressed first? Which ones can be delayed? This article answers these questions and helps you effectively prioritise your product roadmap.

A Strategy Map

Without an effective strategy, it’s hard to achieve product success. But what does strategy entail? And which tools are best suited for making strategic decisions? This article offers my answers and introduces a strategy map–a guide to the strategic decisions required to make and keep products successful.

Tips for Rewriting a Digital Product

Rewriting an existing product is often a cost and technology-centric exercise that can feel like a joyless necessity. But instead of replacing like-for-like and providing a carbon-copy of the old product, you should see the rewriting effort as an opportunity to innovate, to create more value for the users and the business, as I explain in this article.

Establishing an Effective Product Strategy Process

Developing a successful product is not down to luck or trying hard enough. Instead, product success starts with making the right strategic decisions. But as product people, we are often so preoccupied with the tactics—be it dealing with an urgent support request or writing new user stories—that we sometimes no longer see the wood for the trees. In the worst case, we neglect the strategic work and end up with an unsuccessful product. To avoid this pitfall, you should establish an effective product strategy process, as I discuss in this article.

Strategic Options for Mature Products

Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow.