As product managers and product owners, the products we look after are fundamental to our work: they shape our day-to-day activities and determine our responsibilities. We create a product strategy and product roadmap; we manage the product backlog and use minimum viable products and product increments. But what is a product? While this seems a trivial question, I have met several organisations with a understanding of what a digital product is. This can cause confusion, lead to unclear roles and responsibilities, and result in applying the wrong product management practices. This post discusses what a product really is and how it differs from features, components, bundles, and the user experience.
User stories are probably the most popular agile technique to capture product functionality: Working with user stories is easy. But telling effective stories can be hard. The following ten tips help you create good stories.
In theory, the product owner’s responsibilities are simple: The individual should maximise the value the product creates according to the Scrum Guide. But what does this mean in practice? In reality, the application of the product owner role varies greatly, as products and organisations differ. But my experience shows that there are two key factors that determine the duties of a product owner: the scope and the depth of ownership. This blog post discusses these two factors to help you apply the role successfully.
Creating a product with a great user experience requires more than just user stories. While capturing the product functionality is important, the user journeys, the visual design, and the nonfunctional properties have to be described too. Stories should be complemented with other techniques including scenarios, storyboards, and design sketches.
The Product Canvas is a simple, yet powerful tool that helps you create a product with a great user experience and the right features. This post explains how you can create your initial canvas using a collaborative workshop.
User stories are great at capturing product functionality in isolation. But they are not well suited to describe the relationship between different features and capture user journeys and workflows. This blog posts shows how context and activity diagrams can be successfully used to model interactions in user story context.
Find out how agile product management differs from traditional approaches. This post summarises the key differences between old-school and agile product management.