Tag Archives: portfolio management

Six Types of “Product” Owners

Nearly 20 years after the publication of the first Scrum book, the product owner role is still riddled with misunderstandings. It’s not uncommon for me to meet someone who refers to her- or himself as a product owner, only to discover that the person owns a feature or the product details but not the entire product. Other times, I meet people who say they are product owners but who manage a whole product portfolio. This article helps you reflect on and improve the way the product owner role is applied at your workplace. It describes six common types of “product” owners. It shows how the roles differ and relate to each other, and it explains how you can effectively apply them.

Leveraging Software Platforms

Software platforms can be powerful tools to grow a product portfolio and create new revenue streams. But successfully using them can be tricky. This article shares my tips to help you take advantage of your platform.

A Strategy Map

Without an effective strategy, it’s hard to achieve product success. But what does strategy entail? And which tools are best suited for making strategic decisions? This article offers my answers and introduces a strategy map–a guide to the strategic decisions required to make and keep products successful.

Strategic Options for Mature Products

Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow.

Why Product People Should Care About Business Strategy

As product people, we can be very fond of the products we manage. While it’s good to care about them, we must not forget that they are a means to an end: Products only exist to create value for their users and the business. It is therefore important that your product helps your company move forward and supports the overall business strategy, as I discuss in this article.

The Product Portfolio Matrix

The product portfolio matrix is a handy tool that helps you make the right product portfolio decisions. This post explains how you can effectively apply it to manage a portfolio of digital products.

The GO Portfolio Roadmap

Products don’t exist in isolation. Instead, they are often related to other products, which they help sell or they share features and components with. Think, for instance, of the Microsoft Office suite or the iPod product line. If your product is part of a family, then you will benefit from a portfolio roadmap, a plan that shows how the products are likely to grow together. This post introduces such a plan, the GO Portfolio Roadmap, and it describes how this roadmap can help you manage your product family.

When to Break up your Product Backlog

The product backlog is meant to be a simple tool that allows product owners to express detailed product decisions and direct the work of the development team. But in practice, product backlogs can grow big and become large and unwieldy. Break up your product backlog can address this issue, as this article explains.