Tag Archives: portfolio management

A Strategy Map

Without an effective strategy, it’s hard to achieve product success. But what does strategy entail? And which tools are best suited for making strategic decisions? This article offers my answers and introduces a strategy map–a guide to the strategic decisions required to make and keep products successful.

Strategic Options for Mature Products

Product strategy does not only matter for new and young products; it is equally important for older ones. This article discusses two main choices for mature products: extending the life cycle and revitalising the product, or leveraging maturity and turning the product into a cash cow.

Why Product People Should Care About Business Strategy

As product people, we can be very fond of the products we manage. While it’s good to care about them, we must not forget that they are a means to an end: Products only exist to create value for their users and the business. It is therefore important that your product helps your company move forward and supports the overall business strategy, as I discuss in this article.

The Product Portfolio Matrix

The product portfolio matrix is a handy tool that helps you make the right product portfolio decisions. This post explains how you can effectively apply it to manage a portfolio of digital products.

The GO Portfolio Roadmap

Products don’t exist in isolation. Instead, they are often related to other products, which they help sell or they share features and components with. Think, for instance, of the Microsoft Office suite or the iPod product line. If your product is part of a family, then you will benefit from a portfolio roadmap, a plan that shows how the products are likely to grow together. This post introduces such a plan, the GO Portfolio Roadmap, and it describes how this roadmap can help you manage your product family.

When to Break up your Product Backlog

Learn when it is time to break up your product backlog.