Tag Archives: market research

Product Discovery Tips

Product discovery refers to the activities required to determine if and why a product should be developed. Carrying out this work makes it more likely to create a product users actually want and need. In this article, I share my recommendations to help you reflect on and improve your product discovery work.

Tips for an Effective Product Demo

This article provides practical tips on how to use the product demo as an effective product validation tool: collect helpful user feedback, test your ideas, and improve the product.

Working with the Product Vision Board

“This is your last chance. After this, there is no turning back. You take the blue pill – the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill – you stay in Wonderland, and I show you how deep the rabbit-hole goes,” says Morpheus to Neo in the movie “The Matrix”. This quote reminds me of the choice we face when dealing with a new product idea: Should we walk away from it, or should we implement it? To help you decide if and how to progress an idea, I have developed the Product Vision Board. In this post, I show how the board can be applied to kick-start the product discovery process and to create a new digital product.

Intuition and Data in Product Management

Making the right product decisions is tough. Some product owners trust their intuition, others rely on data. Find out which approach is more helpful to create a successful product.

A Simple Persona Template

Personas are a great way to capture our knowledge about the users and customers and their needs. But writing effective personas and providing enough but not too much information can be challenging. This blog post introduce a simple yet powerful template that helps you write great personas.

The Product Vision Board

The vision plays an important role in bringing a new product to life: It acts as the overarching goal guiding everyone involved in the development effort. Equally important is the product strategy, the path chosen to attain the vision. Without a shared vision and an effective strategy, people are likely to pull in different directions, and the chances of creating a successful product are slim. While vision and strategy are key, describing them can be challenging. This post introduces the Product Vision Board, a tool that helps you capture the vision and product strategy.

Envisioning Your Product

Being able to envision what a new product or the next product version should look like and do is essential for getting there. This post discusses creating a vision and product strategy and iteratively validating the strategy to align everyone involved in the development effort and to maximise your chances of creating a successful product.