Digital products can have a significant impact on the users–from saving lives to exposing people to harmful content, encouraging unhealthy habits, and contributing to climate change. It is therefore important that we take responsibility for the ramifications of our products and make ethically sound product decisions. This article offers five guidelines to put product ethics in practice and create products that truly benefit their users.
Being able to empathise with the users and understand their feelings and thoughts is key to offer a successful product. This article shares five tips to help you develop empathy for your users and create a deeper understanding of their needs.