Digital products can have a significant impact on the users–from saving lives to exposing people to harmful content, encouraging unhealthy habits, and contributing to climate change. It is therefore important that we take responsibility for the ramifications of our products and make ethically sound product decisions. This article offers five guidelines to put product ethics in practice and create products that truly benefit their users.
Digital transformations often focus on new technologies, agile practices, and new business models. While these are undoubtedly important, a further success factor is sometimes overlooked: product management. In this article, I share my tips for establishing an effective product management function to achieve a successful digital transformation, offer the right customer experience, and help unlock the organisation’s innovation potential.
Being an effective product leader is not easy: It requires embracing people’s ideas as well as saying no, being neither too accommodating, nor too assertive. This post helps you recognise and overcome two common, ineffective leadership styles, feature broker and product dictator, and develop a balanced, successful leadership approach.
As a product manager or product owner, you guide and lead the development team and stakeholders. But you usually don’t have the authority to tell people what to do. Creating alignment and ensuring that everybody is moving in the same direction can consequently feel like herding cats. Luckily, there is a solution: working with shared, connected goals, as I explain in this article.
Unanimity is a powerful approach to take advantage of the collective wisdom of the stakeholders and development team members and generate strong buy-in and shared ownership of a decision. But it can be challenging to apply, and if used incorrectly, it can create mediocre results. This post helps you leverage unanimity to make successful product decisions. It explains when and how to use it, and it discusses common traps and how to avoid them.
As product managers and product owners, we make a myriad of decisions—from shaping the product strategy and determining the product roadmap to deciding the detailed functionality of our products. But do we make all these decisions effectively? And do we always secure the necessary buy-in? This post helps you make better decisions. It discusses five common decision rules and explains when to apply them.