Digital products can have a significant impact on the users–from saving lives to exposing people to harmful content, encouraging unhealthy habits, and contributing to climate change. It is therefore important that we take responsibility for the ramifications of our products and make ethically sound product decisions. This article offers five guidelines to put product ethics in practice and create products that truly benefit their users.
Without an effective strategy, it’s hard to achieve product success. But what does strategy entail? And which tools are best suited for making strategic decisions? This article offers my answers and introduces a strategy map–a guide to the strategic decisions required to make and keep products successful.
This post does what its title says: It shares my recommendations for creating an agile product strategy using the Vision Board. It addresses readers who want to find out more about using a product strategy in an agile, dynamic environment and readers who want to get better at using the Vision Board.
Data analysis might sound a bit nerdy, but it should be part of every product manager’s and product owner’s tool box. The idea is simple: Investigate the data gathered, learn form it, and use the new knowledge to create a successful product. In theory, that’s easy. But in practice, it can be challenging. The following tips help you get the most of your data analysis efforts.
Can Lean Startup and Scrum be combined? And if so, how do they fit together? This post shares my answers for blending the two models, and it maps out a high-level process for product discovery and product development.
Product planning is just as important in an agile context as in a traditional setting. Unfortunately, some product owners focus so much on the product details that the strategic planning aspects are neglected. But discovering the right user stories and UX design is difficult, if we haven’t thought about the product strategy; and choosing the right strategy is hard if we haven’t got a vision of what we want to achieve. This post discusses a systematic product planning approach that balances vision, strategy, and tactics.
This post introduces my Product Canvas, a simple but powerful tool that helps you create a product with a great user experience and the right features. It combines Agile and UX by complementing user stories with personas, storyboards, scenarios, design sketches and other UX artefacts. It’s designed to work with Scrum, Lean Startup, and Business Model Generation. The canvas supports Lean UX by combining user centred-design and agile techniques.
Getting lost in the product details and struggling to decide if a feature should be implemented is a common challenge for product owners. This post helps you focus on what really counts: creating value for the people using the product and the organisation developing it.