Being a successful product manager or product owner requires more than building a product with the right user experience (UX) and features. If the stakeholders don’t support your product, then it will be difficult to achieve success. It is therefore important to engage the right stakeholders and to work with them in the right way. This post discusses a proven technique to analyse stakeholders, the power-interest grid, and it shares my recommendations for engaging with different stakeholder groups in the right way.