Roman Pichler

Roman Pichler’s Agile Product Strategy and Roadmap Course

This course teaches you how to create an effective product strategy and a compelling product roadmap in an agile, dynamic business context. Product strategy and product roadmap are important tools for product managers and product owners: The strategy explains how your product creates value, and the roadmap describes how the value is delivered including when which benefits and features are likely to be available.

The training is ideal for product owners who want to learn more about the strategic work that precedes and complements Scrum and for product managers who would like to understand how a product strategy and roadmap are best created in an agile context.

Onsite Training

Interested in Onsite Training?

Contact Roman here »
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Course
  • Roman Pichler’s Agile Product Strategy and Roadmap Training, London, June 2015
    United Kingdom

    London, United Kingdom

    Jun 26th
    15 Hatfields, London, SE1 8DJ, United Kingdom
    Seats Available


  • Agile vs. traditional product planning
  • The three planning levels and the three innovation drivers
  • Strategic product planning and the role of the product manager/owner

Vision and Product Strategy

  • Creating a inspiring vision that guides everyone
  • The elements of an effective product strategy
  • Capturing the vision and the strategy with the Product Vision Board
  • Understanding how the product lifecycle influences the strategy
  • Using the Strategy Canvas and the ERRC grid to differentiate your product
  • Product strategy and business model: The Extended Vision Board and the Business Model Canvas
  • Validating the product strategy and generating new insights with Minimum Viable Products (MVPs)
  • Pivot vs. persevere: Changing vs. refining the product strategy
  • Planning and managing the product strategy work

Agile Product Roadmaps

  • Benefits, common mistakes of product roadmaps; agile roadmapping challenges
  • Creating an agile product roadmap using the GO roadmap format
  • Understanding the relationship between the product roadmap and the product lifecycle
  • Techniques for creating an effective agile roadmap including the Minimal Marketable Product (MMP), steady innovation cadence, and roadmap feasibility
  • Establishing the right relationship between the product roadmap, the product strategy, and the product backlog
  • Updating the product roadmap: Small, incremental vs. big, disruptive changes; collaborative roadmapping workshops
  • Product roadmap ownership


Product managers, product owners, marketers, entrepreneurs, business analysts, and decision makers.

Start and End Times

The course starts at 9:00 and finishes at 17:00.


You can pay by credit card or by invoice. To select the latter, please click on “Show other payment options” on the “Overview” tap on the training course event. If you have any questions, please contact


The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion, hands-on exercises, and no PowerPoint slides. The training materials are developed by Roman and are exclusively used by him. The training blends Lean Startup, Business Model Generation, and Scrum concepts with Roman’s techniques and tools.


The participants should have a working knowledge of product management and an agile method such as Scrum or Kanban. You will find Roman’s Agile Product Management book and his blog posts on product strategy and product roadmaps great preparation for this training course.

PDUs and SEUs

Attending this course earns you seven and a half PDUs toward the Project Management Institute’s PMI-ACP (Agile Certified Practitioner) designation and eight SEUs for the Certified Scrum Professional (CSP) of the Scrum Alliance.

Roman Pichler

Roman Pichler is a leading agile product management and Scrum expert, and the founder of Pichler Consulting. He has  more than 10 years experience in training and coaching product managers and product owners, and a long track record in helping companies apply agile practices to achieve business success. Roman is the author of “Agile Product Management with Scrum”; he has created several powerful product management and UX tools, and he writes a popular blog for product owners and managers.

  • In November 2013 I attended the Product Planning course of Roman Pichler in London. In one day he could explain the complex process of defining a product vision and translate that in a tactical way to a product strategy and finally to an operational level product teams can work with. It is exactly this process that is often hard to grasp, and not well thought of. I really liked the interactive way Roman gave the course, responding to the questions and needs of the course members. I already used his practical tools like the Vision board and the Product roadmap which are really straight forward and makes defining this and visualise it on the wall, a real added value for the company.
  • Roman's product strategy course was the most valuable professional training I have participated in for quite a while. Very insightful, practical, thought provoking and relevant to becoming an effective product owner. Highly recommended!
  • Roman's product strategy course is probably one of the most valuable courses that I've ever attended. The unique and dynamic structure of the course really aided my own learning and allowed me to apply my previous knowledge in a practical way right from the beginning. I cannot commend Roman highly enough. His courses are a "must-attend" for anyone wanting to improve their product owner knowledge and skills.
  • All product strategy and road mapped out. Thanks to @romanpichler for a really entertaining and interactive course.