The Product Vision Board

The Product Vision Board


The Product Vision Board

Get this simple yet powerful tool to capture your vision and product strategy. Ideal for Customer Discovery, problem validation, and market research.


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The Product Vision Board helps you describe, visualise, and validate your product vision and your product strategy. It captures the target group, the user needs, the key product features, and the business goals. The extended Vision Board also describes key elements of your business model including competitors, revenue sources, cost factors, and channels.


You can learn more about working with the Product Vision Board by attending Roman’s Product Strategy and Roadmap training course.


Roman’s book Strategize: Product Strategy and Product Roadmap Practices for the Digital Age features the Product Vision Board and explains how you can use it to capture and validate your product strategy. Buy the book on Amazon.


Online Tutorial

The following slide deck explains shows how you can use the Product Vision Board:


The video below explains how the Product Vision Board helps you formulate the product strategy.


You can find more information on the Vision Board in the following articles:

The Vision Board provides an overview of the board including an explanation of its section and Vision Board tools. For the Japanese version, please click here.

The Product Strategy Defined explains what an effective strategy is and how the Product Vision Board helps you describe it.

10 Tips for Creating an Agile Product Strategy with the Vision Board does what it says: The post explains how to use the Vision Board to create a product strategy.

8 Tips for Creating A Powerful Product Vision helps you develop a compelling vision for your product.

Building a Product Users Want: From Idea to Backlog with the Vision Board explains the relationship between the Vision Board and the product backlog.

Working with the Vision Board shows how the vision board can be used in practice.

New Product Development with Lean Startup and Scrum explains the role of the Vision Board in an end-to-end innovation process.

Agile Product Planning: Vision, Strategy, and Tactics discusses the role of the Vision Board in product planning as well as the relationship to other agile tools such as the product roadmap and the Business Model Canvas.

Market Segmentation Tips helps you choose the right target group.