Roman’s Persona Template

Roman’s Persona Template

Roman’s Persona Template

Roman’s persona template helps you write powerful personas. It captures the important information and leaves out the rest. Get it now!


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Personas are a powerful technique to capture our knowledge about the users and customers of a product. But some persona descriptions are too detailed and bloated; others lack important information. Roman’s persona template is simple yet effective: It helps product managers and product owners create powerful personas that contain the right information; and it is optimised for Lean Startup and Scrum, where starting with provisional personas is often the right approach.

The template captures the persona’s picture and name; the persona’s details including demographics, lifestyle, and job-related information; and the persona’s goal: the benefits to be achieved or the problems to be solved, and the reason why the persona would want to use or purchase the product.

Interesting and helpful resource by @RomanPichler to build personas in your agile team #Agile #UX
31/03/2014 15:23


You can learn more about using the persona by attending Roman’s Writing Great User Stories training course. The courses are also available for onsite delivery. Please contact Roman for more information. Here is an example of how the template was applied in one of Roman’s courses:



You can find more information on the persona template in the following articles:

A Template for Writing Great Personas explains how the template is applied.

10 Persona Tips for Agile Product Managements helps you write great personas when working with Lean Startup, Customer Development, and Scrum.

From Personas to User Stories discusses how the persona template helps you discover the right user stories.

Market Segmentation Tips helps you choose the right approach to divide up the market and to write focused personas.

The Product Canvas shows how the persona template can be used on the canvas, and how it relates to user stories, scenarios, storyboards, and other UX artefacts.


Alan Cooper pioneered the use of personas to describe a product’s target group. His book The Inmates are Running the Asylum contains one of the first descriptions of how personas can be applied in product development.

A comprehensive description of personas is provided by Kim Goodwin in her book Designing for the Digital Age. But be aware that it is usually sufficient to start with provisional personas in an agile or lean context. Refine your personas as you learn more about the users and how to best address their needs.

I discuss personas and my persona template in my book Strategize: Product Strategy and Porduct Roadmap Practices for the Digital Age. While the discussion is brief, it puts personas in the context of developing a winning strategy.